Checkpoint And Viduca together in Alimentary to facilitate the protection of the products in origin

Checkpoint Systems, provider of solutions for the availability of the commodity in the retail sector, and Viduca, manufacturer of plastic containers for the alimentary industry, were together in the Alimentary living room 2014 of Barcelona, to present his novelties in services of packaging and labeling for the sector of the feeding.

The collaboration between both companies allows to apply labels anti-theft in the plastic containers with the aim that the manufacturer can label the alimentary products from the origin and that these arrive protected to the supermarkets, increasing the prevention in front of the theft and facilitating the free exhibition and the free touched of the products in the shops, what has like result a better experience of purchase for the consumer. The protection in origin also allows to the retailers reduce the time invested in the labeling in shop.

It labels 4010 EP Food.

Articles like wine and drunk alcoholic, products gourmet and delicatesen, ham and cheese of high quality and cárnicos cool find between the products with a higher index of subtraction, as it signals the last World-wide Barometer of the Theft elaborated by Euromonitor International. According to Natalia Gomar Cruz, director of Marketing and Design of Viduca, “The retailers are very demanding with regard to the function of the packaging like a form of differentiation with regard to the competition. Therefore Viduca, through his department of design, creates trays, moulds, tubs and other innovative containers of personalised form. The alliance with Checkpoint allows us offer to the alimentary manufacturers a labeling in origin of high quality with an exhaustive study of the ideal place to apply the labels preserving the image of mark”.

For the alimentary industry, the main novelty of Checkpoint Systems is the label 4010 EP Food, designed specifically for cool products and certified for his use in microwaves without risks for the customer (TÜV Rheinland). Besides, the label can be in direct contact with the foods (Isega). Mariano Tudela, general director of Checkpoint Systems in the South of Europe and France, affirmed: “The 4010 EP Food is one of the main solutions that will present in this event of the alimentary industry. It has been recognised with the Certificate of the Institute Isega for the direct contact with foods, what turns it into the most reliable option of the retailer to protect the cool meat, birds and fish of high value without prejudicing the health and the hygiene of the consumer”.