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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Primera brecha en la exportación de elaborados cárnicos, tras una década al alza
In 2009, Spain sold a 6% fewer of these products in international markets

First breach in the export of processed meat, after a decade on the rise

Source: DBK.01/03/2010

February 26, 2010

The Spanish market of processed meat grew 3% in 2009, reaching approximately 6.7 billion euros. Spanish exports of these products, the balance was not very positive. After 10 years of moderate growth, broke this trend with a fall of 6% of sales made outside the country. This is confirmed by the sectoral study 'Meat fabricated', in charge of the DBK consulting.
Exports of processed meat Spaniards fell 6%, which is why turnover of slightly more than 500 million euros. Photo: Rob Owen-Wahl.

Over the past six years, the production of processed meat has been a smooth growth, with a rate of 2% annual average variation. In volume, more than 1.3 million tons, were developed in the last year. In terms of value, the market moved 6.5 billion euros in the year 2008, which led to a growth of 4.6% over the previous year, during which rose, in turn, 5%. By product category, 49.8% of the turnover corresponded to the segment of cured, 35.7 per cent to the cooked and the 14.5% to other products. In this latter sub-sector excelled growth of prepared dishes. Also, loncheados and packaged products continued gaining market share, in the same way as meat made with healthy properties. In the future in the short term, the supply of processed meat healthy will continue to grow in the Spanish market, through the launch of new varieties. In the short and medium term, it will be retained as the family of products with more dynamic behavior.

By product category, 49.8% of the turnover corresponded to the segment of cured, 35.7 per cent to the cooked and the 14.5% to other products

First decline in exports of processed meat, after 10 years of positive

The weakness of average prices and content consumption growth marked the guidelines of this sectoral activity during the period of 2009. In particular, and for the year, is predicts a growth of close to 3% market value, to a figure close to 6,700 million euros. For its part, the foreign trade of processed meat fell by almost 6% over the previous year, breaking a trend positive since the year 2000. As for the impact the brands of distribution will exert on the market, this again, present a greater share of market powered a situation whose main note is the deterioration in the purchasing power of users. It is yawn, once again, the rivalry between the distribution companies which will seek to adjust its prices and to launch special offers and promotions.

Photo: Kerem Yucel.

A concentrated sector formed by small enterprises in local or regional coverage

The General sanitary register of food recorded a total of 4,546 manufacturers or processing of meat and derivatives, poultry and game, in November of 2009. Their activity, these companies generated some 68,000 jobs, Spain. Both figures have remained at similar levels during the last biennium. In General, the sector is characterized by its great atomization, integrated basically by small companies that operate at local or regional level. Most employ fewer than 20 workers. For example, the first five operators in sales within the country, accounted for a joint market share of 26%. A percentage which meant 32% if they are considered the top 10 in 2008.

Structure of the sector. Source: Study 'Meat fabricated', carried out by DBK.



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