In spite of suffering a declining evolution in the last years and the reigning general crisis, the sector of new potato of Asociafruit foresees a promising campaign, expecting that it serve like turning point to a positive period again. Although the reduction of the surface seeded ronde the 10-15% with regard to the past campaign, the forecasts of production are very positive regarding calibrate, texture and flavour. To this optimum planned offer adds him the expected arrival of the new potato to the European markets. This is due to that the European consumer knows to appreciate the value organoléptico, nutritional and gastronomic upper of the new or cool potato in front of the old potato or conserved.

“Lamentably, does not occur the same in the national market, by what have to aunar efforts all the agents of the sector to do him see to the consumer these differential values that turn them into distinct products” defends Javier Boceta, responsible technician of the sector of new potato of Asociafruit. And it argues that “when the European consumer refuses this product of conservation by his invalid culinary value, was cual was his price, in our country bump with the war of prices that have the willing chains to offer old product to lower price, without giving account that in the long run they also lose when going down the demand of a mediocre product”.