Iberian of Potatoes, company stood out in the commercialisation of potato of consumption in Spain, carries again this year to the retail trade the new potato of Málaga, the first Spanish potato of the season. Until 2008, date in that Iberian began to commercialise this product in the big distribution, was almost impossible to purchase this variety in supermarkets or hypermarkets, since it treats of a very cool product and, therefore, very sensitive and with a period of life more brief that other types of potato.

Iberian of Potatoes sells potato of seed to the agriculturalists of Málaga with the end to promote the crop of this variety, since, in these dates, the only new potato that can find in the retail trade proceeds in his majority of other countries, fundamentally of Israel and Morocco. Therefore, it treats of an only product that contributes value to the offer of usual potato in this period in the linear, to the time that boosts the consumption of Spanish product of season.

With this initiative pretends , besides, promote the production of new potato of Málaga, that in the last years had diminished notably in the region, what will benefit to the more than 1.000 agriculturalists that cultivate this product in the province of Málaga. Like this, this year they will commercialise near of 600.000 kilos of new potato of Málaga, 16% more than when it launched the product in 2008. The campaign begins this week and will prolong until mediated of May.