This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Comienzan las degustaciones de las 7 variedades de manzanas Marlene
Start the tasting of seven varieties of apples Marlene
December 10, 2010
They continue unabated initiatives for the promotion of the Consortium VOG
at Spain. Since the end of November, a series of tastings in the main wholesale markets will enable professionals and operators in the sector appreciate the fresh taste and the nuances of flavor of the seven varieties Marlene.
The promotions will cover not only the specialized audience but also to consumers. In the coming months, several hypermarkets propose its clients tasting apples Marlene and Kanzi, the new variety marketed by the VOG Consortium at Spain. Efforts will be intensified in January, when will air in the main national television networks for the new advertisement, which has as a protagonist in the colorful Apple Marlene tree.
"Three years after the launch of the brand Marlene at Spain, we consider ourselves more than satisfied with the results", says Gerhard Dichgans, director of the Consortium VOG. "Both operators and consumers increasingly showing more appreciation for the quality of our fruits, involving the values of excellence, typicity and freshness that characterize the brand."
The upcoming tastings will take place the next 13 and 14 December in Mercasevilla and Mercajerez, respectively.