The promotions will cover not only the specialized audience but also to consumers. In the coming months, several hypermarkets propose its clients tasting apples Marlene and Kanzi, the new variety marketed by the VOG Consortium at Spain. Efforts will be intensified in January, when will air in the main national television networks for the new advertisement, which has as a protagonist in the colorful Apple Marlene tree.

"Three years after the launch of the brand Marlene at Spain, we consider ourselves more than satisfied with the results", says Gerhard Dichgans, director of the Consortium VOG. "Both operators and consumers increasingly showing more appreciation for the quality of our fruits, involving the values of excellence, typicity and freshness that characterize the brand."