Market Research
We provide you with quantitative and qualitative information on market developments.
Sectoral reports
SportPanel's sector report gives you a quick and comprehensive overview of the sector and how it has evolved in recent years
Market vision
We help you make better decisions, which will help your company grow
Research
Monitoring of a series of variables on the evolution of a product and the characteristics of its distribution
Sector experience
More than 30 years offering our own market research service, using the Panel technique
Personalised attention
Plans that are tailored to each of our clients and their needs
Education and Qualifications
Corporate image study of the main companies in the multisport sports sector in Spain (sales team, punctuality, order correction, after-sales...) and the brand image study of the most important product categories. The report is carried out through online surveys directly to the retail channel.
This study has been carried out for more than 30 years.
Corporate image study on the main companies in the cycling sector in Spain (sales team, punctuality, order correction, after-sales...) and the brand image study of the most important product categories. The report is carried out through online surveys directly to the retail channel.
This study has been carried out for more than 10 years.
The Multisport Sector Study makes it easy to analyse the sports sector, to put figures that allow a better assessment of the market and its operators, and to make forecasts and projections.
This study has been carried out for more than 10 years.
The Bike Sectorial study makes it easy to analyse the cycling sector, to provide figures that allow a better assessment of the market and its operators, and to make forecasts and projections.
This study has been carried out for more than 10 years.
Annual quantitative monitoring for each of the different product categories of the Multisport sector (i.e. Running Shoes, Tennis-Padel, Football, Outdoor, etc.)
This study has been carried out for more than 30 years.
Published quarterly in our magazines Tradesport and Tradebike, it provides quarterly market developments in the Multisport and Bike sectors through the perception of the main players in the sector (retailers, commercial agents, manufacturers and distribution companies).
This study has been carried out for more than 10 years.
Ad-hoc studies are carried out for different product categories.
Our bibliography includes the studies carried out and edited, the two editions of the White Paper on the Sporting Goods Sector and The Sports Goods Market: Spain commissioned by SGI and the Federation of The European Sporting Goods Industry.
Most recently: Climbing and Climbing Gear Report, Electric Bikes Report, Cycling Helmets Report, Endurance Sports Nutrition Report and Cycling Maintenance Products Report.
Service and Methodology
The information made available to clients covers the analysis, both from a seasonal point of view and from a general trend point of view.
- General information on an annual basis:
- Brand image
- Corporate image of companies
- Half-yearly information on the market situation.
- Biannual quantitative market monitoring.
- Timely information requested by the client (omnibus).
Other Services
- Direct marketing.
- Calculation of potentials.
- Study of Commercial Areas.
- Census of shops, companies, brands, etc..,
- Presentations and lectures at company conventions, both at global and executive level, on industry information or analysis of the evolution of the brands marketed by your company.
