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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Madrid logra consumir un 13% menos de agua en el último quinquenio

Madrid manages to consume 13% less water in the last five years

18/04/2011

April 18, 2011

In the Madrid region now consumed 13% less of water, while the population has increased by 9%, according to the statement by the Government of this community, which attributes this decline to the campaigns of the Canal de Isabel IIwhich have just been awarded the prize of great amp of the Association of media Publicitarios.

The community of Madrid received the award in the category of best Multimedia campaign for the communication campaign "The value of each drop", which competed against other nationwide as the Lotteries of the State, Viajes El Corte InglésVodafone and Banco Sabadell, giving the Bank the winner of the Golden great amp.

This communication campaign launched by the Canal de Isabel II to convey the importance of water in the daily life of Madrid. It was broadcast in various media through TV spots, radio spots and advertisements in the press, as well as outdoor advertising in fences, canopies and shopping centres.

The regional government said that "one of the main objectives of the Canal de Isabel II, apart from providing water quality and quantity, is the awareness to residents of the importance of efficient and rational use of water".

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