"The 'guaaau' type answers make us think that we have hit the nail"
We are here to fulfill two different and at the same time complementary roles. As 'resellers', we have come to know all the innovations, to move them to our market, both our clients and our target market. The second role that we have come to develop is to present our value proposition, a software oriented to the management of projects, RPS Project, which complements and integrates with SolidWorks Enterprise PDM. The internationalization of our solutions, and this is one spearhead, is part of the strategy within Ibermática solutions business, with its three areas: implementation of ERP (centralization of financial information, management and production), solutions MSS ('Manufacturing Solutions Systems')(: where digitalize manufacturing, the production plant) and engineering (introduce SolidWorks, with products for design and validation, manufacture with CAM, and the introduction of PDM and PLM systems).
For three years we have been working on our new ERP, known as RPS and released at the end of 2010, with an investment of close to 6 million euros in its development. We have identified important synergies, as the RPS Project project management module, that we have standardized and led to the market.
The year 2010, compared with the 2008, 2007, Championship… (which were extremely positive), has been as it has been, with a reduction in sales for these periods as usual, but at the same time very positive because it has forced us to improve our proposal of value to the market. To search for new market shares have followed two routes mainly: strengthen what we already have (engineering applications) and find and/or develop new products that complement our current offerings. I think that our national, technologically speaking, and in General, market is in a position to compete with the major international markets (Germany, France, Italy, Japan, etc) you to you. Where we see a significant deficiency, and so is transmitted by our customers, is in the optimization of the Organization, in control of costs, time, resources, etc. This carried terms of engineering, there is little practice ("culture") in the integral management of projects. In addition, the need to send, nobody says no to a job, even if the experience is little. That makes more complex monitoring and control. All this has led us to create 'RPS Project', presented here.
No, it does not. It works independently of the ERP. Integrates with any ERP if he is needed, as that being developed on technology SOA facilitates this integration. But as we discussed, the main virtue is to have a project manager global, comprehensive and easy to use, at the same time with the characteristic of being integrated in SolidWorks and/or EnterprisePDM.
Came first, because for the moment there are no alternative solution. This gives us an advantage situation, on one hand, and the cost of 'evangelism' and penetration in the market, on the other. The potential of 'on line' technology allows us to offer remote assistance in different areas: from the training and marketing support of the solution. Marketing model is designed to make it through 'partners', via distribution channel as the rest of solutions that are integrated within SolidWorks.
No. It is a model of collaboration. In Spain, where we share the activity with other distributors, the model is becoming more collaborative, join forces, bringing our experiences and linking them to his own. The market requires us to specialize, we have gone from selling standard solutions adapted to a market requesting specific solutions to specific problems. It is difficult to be experts in everything. At this point, the smart is the model of collaboration.
Commercialization of RPSProject model, and the objective is to expand internationally where we rely on the expert channel of SolidWorks integrators around the world.
Except for Spain and Portugal, and some Latin American country, here it looks that there are no crisis right?. SolidWorks results have been very good. Almost all countries have overcome high note the set objectives. In the event itself, I believe that we are on the brink of a revolution in the world of CAD. New feature for 2012 are an evolution, as always very positive system, but the best is yet to come. And it is clear that Dassault is preparing a revolution in this area…
I wish I had arrived five years ago! I liked very much the philosophy of the product. It will require a period of maturation until the placing on the market, but the philosophy of live building is really very good and I think that it will be a solution that will give much to talk about in the sector. It will be a great opportunity for us.
As you know Dassault is currently relocating each solution in the place where deserves it better. The Dassault group has amazing tools, and is taking the best of each one of them. SolidWorks would stress that it is collecting what understands that it has made it the market leader in: a very powerful but simple product at the same time and with the aim of guiding him to the great mass, as well as a model of distribution of the technology model: with 'resellers' proactive and very professional.
The crisis situation has helped us, as to not say "forced" to promote what will be new lines of activity, to reposicionarnos and orient ourselves more strongly to the market. We are convinced that this year is going to be very positive for us. We have done and continue doing the duties to do so.