Marcas, identidad, comunicación, formación: Gestión integral de la comunicación y el conocimiento
This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Los talleres madrileños inician una campaña informativa sobre seguridad vial

The Madrilenian workshops initiate an informative campaign on hygiene vial


29 May 2012

The Madrilenian workshops members of Asetra (Association of Workshops of Madrid) invite to his customers to recover the “culture of the responsible maintenance” of the vehicle. Alerted by the important fall in the visits to the workshop to realise tasks of maintenance (one of each four trucks does not review and 40% of the consumers admits to delay the go through the workshop), the professionals of the workshop incidirán in front of his customers in the commitment of the motorists with the hygiene vial.
Asetra Estimates that the influx of customers to the workshop has descended around 4% in the four first months of 2012. The motorists avoid the go through the workshop, and, when they do it, commission the indispensable operations so that the car can follow circulating. The bad state of the park puts of self-evident also in the ITV, that detect grave failures almost in one of each five vehicles. The data that another 20% of the trucks forced to go through the ITV do not do it aggravates still more the deficient state of the trucks.
By all this, Asetra sets up a destined campaign to concienciar to the motorists of the influence that has in the hygiene Vial the correct maintenance of the trucks. The action of bases in initiatives like the editorial and diffusion between the motorists of the ‘10 Councils Asetra of Responsible Maintenance', on some of the components related with the preventive maintenance of the car with two aims: improve the hygiene and warn failures more expensive to repair if it does not realise a suitable maintenance of the car.

The councils can read and download so much from the page web of Asetra ( as The workshops of Madrid will send likewise this information to his customers by ecouriers.

The workshops have an important responsibility to the hour to call the attention of his customers on the responsible maintenance and his commitment with the hygiene vial. Thus, the association advises to his members that inform directly to the motorists, sending the councils of maintenance and remembering the suitability to review periodically the car. In function of each workshop and his speciality, the associated of Asetra will use different catchwords to attract to his customers to the workshop, between them free reviews or discounts.

The union of the concepts of care of the health through the sport and of care of the hygiene Vial through the maintenance of the car. In base to this, Asetra promotes the ‘Career of the Workshop', a proof of 10 kilometres that will celebrate in Madrid the next 10 June, in the surroundings of Ifema (more information in: