Interview with José María Franquet, Member of the Organizing Committee of ExpoSólidos
November 2, 2009
Processing and solids in Spain technology sector justifies the existence of a fair as ExpoSólidos?
Spain justified and I think that ExpoSólidos is a growing reference in the sector, given that not only receives visitors from all Spain but from other European countries such as the United Kingdom, in addition to exhibitors from reference in the sectorboth manufacturers of machinery, such as Wam Spain, as well as companies that are dedicated to the installation and design as System-Technik.
ExpoSólidos is a ferie 'soon' in everything: in number of exhibitors, hovering around the 100, in number of visitors, with about 4000, and number of days, only three. Is this the model of fair who prefer the exhibitors and professional visitors of the sector?
As a model of fair, I think this is optimal and also generates a rhythm more intense than other shows that have a duration of 5 days, and that allow a more relaxed pace in terms of contacts and activities. Our model of fair is designed to step up the pace of contacts between the exhibitor and visitor, and its location in the three core days of the week coincides with the employment rate and therefore takes advantage to maximize the ability of the sales team to establish not only new sales, but also to expand the 'networking' to the maximum.
The Organizing Committee of ExpoSólidos 2009 has decided to set one of its priorities in the internationalization of the event why? Towards which have countries been aimed their actions of promotion?
Our strategy is to establish the fair of ExpoSólidos as a reference in the sector in the area south of Europe. Our actions have been to establish links with the main fairs of the sector to be held in the North of Europe, thus establishing the technological North-South axis.
In addition have also established contacts with the Chambers of Commerce of surrounding countries such as France, Germany, United Kingdom and Italy, in order to be able to share with companies from these countries with technological potential, an attractive and robust market that has established sufficient springs to support the weight of the economic downturn and evolve adapting to the new demands of the market, not only in domestic demand, but in the creation of new markets in emerging economies. All this is creating new portfolios for clients with a high ratio of visits at a rate of 1,500 visits per day.
One of the actions that have made from the Organization of the Hall is the decision that is the professional visitor through a poll 'on line' who decided the content of the technical conferences. Why this decision was made?
The decision was taken from our responsibility that the fair must not only be an instrument to generate business, but training and updating of knowledge, which at the same time reversed again in enterprises, thereby creating a 'feedback' that allows feed exponentially the value added to the market. Therefore, we have created "the voice of the professional visitor", a voice which tells us the main needs of the market and that helps us to make more accurate decisions into perspective, in the Committee.
It is clear that the economic crisis is affecting the vast majority of industrial sectors in our country how you consider that this situation will affect ExpoSólidos 2009?
If the crisis does not affect ExpoSólidos, we would be talking about a panacea, but the reality is quite different. This crisis has not only branches in construction, but also in the financial sector by creating a global mistrust, and ExpoSólidos was not alien to it. Although luckily ExpoSólidos is composed of a market that does assert its added value.
What actions have been made from the Organization to encourage companies with difficulties to attend this edition of ExpoSólidos?
Being aware of the economic difficulties we have enhanced participation by facilitating the payment of the registration, and negotiating with hotels in the area special offers for exhibitors and visitors.
The sector of the plastics in ExpoSólidos
Why advised you to a visitor to the area of the plastic that visit ExpoSólidos 2009?
Product pulvurulento is a very broad location sector, i.e., the product can be stored in plastic container, such as glass, depending on the type and properties of the product. A manufacturer of plastic containers can be found in potential ExpoSólidos contacts to place your product in projects ranging from the process of the product packaging.
What difficulties is a company like yours primarily to close operations?
The main difficulty encountered a company that is working in sectors such as food, chemistry, etc., is the financing of their projects. Many of our clients have major projects in portfolio, but funding is currently only for operations of far-reaching with major endorsements.
What solutions are being implemented by your company to the current situation? what I ask the Administration?
You require the Administration to put all the possible solutions to overcome the restructuring of the banking market Spanish and this in turn put again credit to more accessible conditions, enough so that not only large companies have access, but entrepreneurial companies with new projects and that they are accessing to strategic markets and with high added value.
