A couple bilbaína convive in an apartment to boost the recycling

On 9 May it has given I begin ‘Recycling in sight', an innovative campaign on recycling allocated to the citizenship of Bilbao. During ten days two youngsters bilbaínos, Bego and Jon, convivirán in front of the transeúntes in an apartment of 30 square metres installed in The Sandy area. During this period the protagonists will represent daily situations that give in a convivencia normal. This original initiative is organised jointly by the City council of Bilbao, Ecoembes and Ecovidrio.

Bego And Jon are two cousins that, without knowing it, submerge in an adventure that mixes recycling and convivencia together, with the inducement that she is a girl with a strong environingingmental consciousness whereas Jon is a youngster to the that does not concern him the environingingment. The thread argumental part of the decision that takes Begoña when dying his wanted to amama. The protagonist has bred with his grandmother in some rural surroundings, in his caserío familiar learning to respect the environingingment by means of the recycling and care of the nature. When the amama dies Begoña decides to move a season to the apartment of his prime Jon that lives in the centre of Bilbao.

Bego And Jon, leading of this singular campaign.

Splitting of this base, Begoña will treat, along 10 days that his prime purchase basic notions on the correct separation of containers, that earn consciousness on the importance to respect the environingingment and the saving of raw materials that supposes the recycling. In this campaign has opted by a striking format, young and participatory thanks to the cual the people that stroll by the inmediaciones of the Theatre Arriaga and The Sandy area will find an original apartment with a couple conviviendo “in direct”. With this project pretends inform and sensitise to the citizenship on the importance to separate properly the containers of glass, plastic, metallic, type brik, of cardboard and paper of face to improve an increase of the materials collected as well as his quality. In fact, the contents of the campaign will be centred, mainly, in the green containers, yellow and blue.

Through the blog www.reciclajealavista.com the cibernautas will be able to be still in direct by Internet the adventures of this original couple that will converse with the citizenship through the social networks (Facebook, Twitter, Youtube and Flickr). Likewise, this campaign will arrive to all the homes of Bilbao by means of the buzoneo of an informative brochure.