Arranca PolyTalk, the annual meeting of the plastics industry

The Association PlasticsEurope and other entities of the sector will meet this week with a broad representation of stakeholders in order to discuss the contribution of plastics to sustainable development. PolyTalk has been designated as a"satellite" of the 'Green Week' of the European Commission. For this reason, the event will be opened by the European Environment Commissioner, Janez Potocnik through a videoconference.

PolyTalk program, especially include two panels of discussion which will seek to plastics and sustainability from different perspectives. The first panel, which shall examine whether "Is becoming"Green"the key economic Factor", it will be moderated by Giles meritt syndrome, Secretary-General of the Organization Friends of Europe. In addition, this panel will feature one of the gurus of sustainability, the author John Elkington, world authority on corporate social responsibility and sustainable development. In 2009 the International CSR survey placed him in fourth place, behind Al Gore, Barack Obama and Anita Roddick (Body Shop founder). He has published 17 books, including the best sellers 'green consumer Guide' and 'green capitalists'.

The second session, under the name "The sustainable agenda"; "where do we stand"? It will be moderated by Fiona Harvey, correspondent of the British newspaper The Guardian environment. At this meeting will take place a look in depth at the importance of plastics in relation to sustainable development and will be debated on how improving the environmental performance of the polymer in its various applications, taking into account the perspective of the life cycle. Among other panelists, participate Julio García Burgués, Director of the unit of waste management of the DG Environment of the European Commission; and Bruno Garnier, Director of Packaging and sustainable development of Carrefour.

In a statement prior to the holding of the meeting, Wilfried Haensel, Director Ejecutivo of PlasticsEurope, has stated that "PolyTalk is the perfect platform to discuss sustainable development and the influence that they can have the plastics and other related sectors"as well as to devise new proposals together with the entire value chain. "Only in collaboration with our customers and other related industries, the plastics industry may be prepared to respond to the needs of the society, present and future".

In addition, during PolyTalk there will be other events, which include the first global meeting of the implementation of the "Joint Declaration on the marine garbage" that was presented during the 5th International Conference on Marine Debris, held last March in Hawaii.