Itene is home to the 'III national meeting of packaging and sustainability'
November 23, 2009
On November 26 will be held at the headquarters of Itene, the ' III national meeting on packaging and sustainability. The new environmental challenges of the large distribution '. The day will address how the environmental requirements are compatible with economic benefits. The needs and challenges will be discussed at the event environmental, as well as performances in which we work for reduce the carbon footprint or reduce the impact of the waste. Under the concept of practical cases, companies such as Coca-Cola, Consum, milk Pascual, Nestlé, Bodegas Vicente Gandia or Ecoembes intervene to explain how integrated view of business and sustainability. In addition, they will explain how have minimised the environmental impact on key aspects of the supply of packaging and transport chain. In the case of Coca-Cola, the multinational has opted for the eco-design and innovation in packaging with less weight or recycled to 100%. With regard to the family winery Vicente Gandia, it updates the processes that influence the value chain of its wines. Thus, Itene has worked with this company on a project that has renewed its policy for the use of containers and packaging for its adaptation to European standards. As a result, this Winery has implemented the environmental recommendations, reduced costs, improved the image of the packaging, as well as the recyclability of used packaging. Finally, Consum cooperative has moved its environmental commitment lower water consumption, shares of Ecodesign in packaging, to the chain of supply through the management of waste, reduction of emissions into the atmosphere optimizing logistics routes, among others.