This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at El mercado europeo de dispensadores de agua se cuadruplica en 5 años
The demand for water dispensers
The European market of water dispensers quadrupling of just about in 5 years
Drafting PU25/07/2008
July 25, 2008
About 790,000 water dispensers were active in Western Europe at the end of 2007, four times more than five years ago. Systems of the providers of water purify and cooled water from the tap. With an estimated value of 210 million euros in 2007, the European market of water dispensers and coolers continues successful prospects for the future, as its annual growth exceeds 20 per cent.
"Great Britain and Italy are the main consumers, with a participation, between the two, from 56 per cent, but are quite different in character," said the Director of Zenith Market, Gary Roethenbaugh. "Offices that dominate the industry in Great Britain are more interested in health and hydration". "While the Italians prefer water with gas and have a culture to leave the workplace to 'Refresh', which has led to a greater emphasis on supply in bars, restaurants and houses".
The main reasons why the tap water consumption has grown through systems of water dispensers are saving costs and environmental benefits. 29 Percent of all providers of water in Europe also administer water with gas. "Trust in the national water supply is vital, but it is also something that can be improved." Awareness of customers and the innovation of equipment also promotes the progress of water providers, "said Gary Roethenbaugh."
The presence of many regional manufacturers has helped to reflect the needs of local consumers. Waterlogic, Ebac, Crystal Mountain and trouble are among the most important manufacturers of England, Italbedis, Zerica, Cem industries, Kosmologik and Cosmetal are leaders in Italy.
Looking to the future, the largest growth rate is expected to take place in Greece, Switzerland and Austria. It is expected that Italy, United Kingdom, France and Germany install more than 450,000 units over the next five years.
Photography: Falk Schaaf
