Seville hosted the second day of the cycle ' innovation Liderada by design '

A massive event, held in the Idea Agency and chaired by the Provincial delegate of innovation, María José Martínez, brought together the main actors of the sector metal to discuss the importance of design as a competitive environment, and discover the tools offered by the institutions to small and medium-sized enterprises.
On the idea that design is not exclusively owned by large corporations, Joan Guasch described a new corporate landscape in which "is not the big that eat the small, but the fast to the slow", to emphasize that any company should adapt fast and effectively to changes and professionalize "the knowledge"", resource key today for competitiveness". According to Guasch, "the new economy is based on the knowledge and intangible goods, which are enriched with the use." "The challenge of innovation as a strategic option is based on achieving differentiation and offer added value" to what is essential, said "meet the needs of the customer, you are looking for efficient and durable solutions".