'smart efficiency', item pooling of Hannover Messe 2011

'smart efficiency' interconnected in particular areas of the effectiveness of costs, processes and resources. "Is the smart interconnection that enables companies to position themselves in the market in the long term, while maintaining the global competitiveness", says the Wolfram von Fritsch, President of the Board of Directors of Deutsche Messe AG. "In particular this means make use of the materials and energy protecting natural resources, optimize production processes, and manage costs effectively," adds von Fritsch.

Hannover Messe brings together relevant technologies throughout the industrial chain of added value. It focuses on innovations and developments, new products and technologies, materials and efficient processes, introducing thematic nuclei of industrial automation, energy technology, subcontracting and industrial services, as well as the techniques of transmission and fluidthe fair reflects the central tendencies of the branches of these industries.

"In spring of 2011 we turn all the fair of Hannover with our 13 international key trade fairs". The visitor will see a powerful and international presentation of industries. Today we are already recorded in the various sections a high level of registration. "This development shows that Hannover Messe arrives at the right time in a phase of incipient economic boom and that we are going to experience a very powerful event in 2011", says von Fritsch.

Industrial enterprises have taken advantage of the difficult time economically, appearing on the world market with new products and solutions. "We have that next year will be presented at Hannover Messe more than 4,500 innovations." "Exhibiting companies will show once again impressively that there are already highly intelligent solutions for Central and global challenges of the future", says von Fritsch.

As Specifies the German Association for manufacturers of machinery and facilities (VDMA), Frankfurt, machine building recorded in 2010 an increase of 6% around the world, and in 2011, is expected to do 8%. The Central Association of the electrotechnical industry and electronics (ZVEI), also of Frankfurt, considers also that the global electronic market grow by 6% in 2010 and 2011 respectively. Von Fritsch explains that "in Hannover Messe cyclical boom acquire greater dynamism, giving important sectors impulses, because fairs are early indicators of future developments in various sectors." "The exhibitors have the opportunity to establish new international business contacts in Hannover, thus providing greater stability and sustainability to its growth."

France, associated country

France is presented as a partner country of Hannover Messe 2011, following the motto 'Innovation for sustainable growth'. The central themes of the presentation will be energy, mobility and energy efficiency, thus linking with the thematic nuclei of Hannover Messe. With Germany, France is one of the major industrial countries of Europe. In addition, Germany was in 2009 the main trading partner of France with a volume of 114,000 million euros.