The fair EMO 2013 will consolidate the year of growth of Haas
Some of the greater manufacturers of machines-tool of the world have made public recently that his volume of turnover has been low in 2012 and that 2013 has begun with a rhythm of slow sales, with some figures considerably underneath of the corresponding to the same period of the past year. Haas Automation Europe, instead, presents some very positive numbers: an increase of the sales of 24% in the first quarter of this year with regard to 2012. This good situation contrasts with the pessimistic forecasts of global growth of the sales of machines-tool in 2013: less than 3% according to the quality consultancy londinense Oxford Economics.
“In reality”, says, “there is not any secret. The good course Haas in Europe has several reasons”. “In the first place, as we announce, in the last years have taken out to the market several affordable machines and very productive, equipment that our customers said us that they needed to compete in this economic climate so complicated. Many of the new products and improved will be able to see in action in the stand of Haas of the fair EMO 2013” and continues, “Second, have concentrated us in achieving that all our machines are more reliable, precise and rigid. In other words we have attained big advances in matter of quality, so much of the own products as of the processes of production in the factory of California, as well as of the service and the backrest that provide the network of shops of the factory Haas”.
The history repeats
In determinate categories, Haas Automation dominates the American market of the machines-tool, with a quota that reaches 50% in some products. It could say that the crisis and the difficult economic conditions have supposed an opportunity so that the company increase his quota of market and achieve a faithful clientele.
“The growth of Haas does not base in applying discounts”, affirms Reynvoet, “but it is the result to design and manufacture machines that offer better relation quality-price, a productivity without equal and tranquility for the customer. We do not win quota of market selling simply more machines, but machines that contribute greater value added; equipment with functions that the customers use to manufacture better pieces, and in less time”.
The visitors of the stand of Haas of the fair EMO 2013 will be able to see demonstrations of sixteen of the last models of machines-tool CNC of the company: machining centres vertical of high speed, machines with cone ISO 50 of big power for mechanised intensive, lathing centres of high productivity with motorised tools and sub-husillos double, machines of toolings and centres of taladrado and threaded compact, machining centres vertical special for manufacturers of tools and, of course, the centre of mechanised universal Haas UMC-750, that presented in Europe in the EMO 2011.
“When Haas began to manufacture machines-tool CNC to finals of the eighties, only knew us for being a company that offered machines-cheap tool”, adds Reynvoet. “It can say that in that period all the machines-tool were expensive and relatively little reliable. The spare parts also had a high cost, and often was not possible to achieve them with rapidity”.
Finally, Alain explains that “Haas has exerted an important paper in the transformation of the sector of the machines-tool. We have raised a company basing us in the same requirements that the customers have when, for example, buy a new car, like an Audi or a BMW: the price of purchase is public, the quality of manufacture is innegociable, the reliability is intrinsic, the assistance and the technical service are always excellent, and the prices of the spare parts are transparent and publics. We think that these are the requirements that all the customers would have to demand when they invest in his business, his half of life and his future. That is the reason by which Haas has left to be only the economic option, but, what is more important, has turned into the intelligent option for the companies that look for the best combination of quality, price, reliability, precision and productivity”.
