Stuffings Ona, pertaining to the Group Schorn, commercialises the 'Pack Calçot' with which pretends promocionar the consumption of this tender onion in all Spain

The headline of this article could be perfectly the answer of a telephone agent to a call of a customer commissioning calçots to domicile. But in reality what hides behind Telecalçot.com, is the mark of a bet by innovar in the market of V range, approaching to the consumer a so rooted product in Catalonia, and more specifically in Tarragona, as it is the calçot. From finals of January, Stuffings Ona, pertenenciente to the group cárnico Schorn, will commercialise during the period estacionaria of the calçots (January-April) his 'pack calçot' in big surfaces of all Spain. And if the idea works, the intention is to repeat the formula with other vegetables...

Any place is ideal to enjoy of a good 'calçotada'. With this maximum put to contrive and work the managers of the Group Schorn does already more than a year, with his general director, Isidre Guitart in command. They ran difficult times. The company carried from 2006 in a Voluntary Contest of Creditors, to the that subjected after having realised an important investment in a project of improvement that had to be covered by a subsidy approved by the Government of Catalonia in 2001. The subsidy never arrived and the company had to devise them to go out to float until marking in red in the calendar of the past year on 11 October, day in that the Mercantile Court no. 1 of Tarragona approved finally the lifting of the Voluntary Contest of Creditors.

Isidre Guitart, general director of the Group Schorn, belongs to the third generation of the family that devotes to the sector cárnico.

“It arose in the first place like a form of promocionar one of our products crashes, the raw sausage, looking for a form to give him a greater exit. We think in which could be the perfect accompaniment, and taking into account that in our zone the calçot is tradition, contrive the form to join both things offering it all in a pack”, affirms Isidre Guitart, general director of the Group Schorn.

Under the mark Telecalçot.com, and inside one of the companies of the Group, specifically Stuffed Ona, elaborates the Pack 'Calçotada', a combination of products baked with which the consumer will be able to saborear authentic calçots produced in Catalan earths, filled with an exquisite sauce of calçot and butifarra of maximum quality. It treats of a perfect combination, full of traditional flavours, with which can enjoy of a 'calçotada' in any place –in the work, in the university, home, etc.–, and anytime. Only it is necessary to pierce the pack that contains the calçots, heat it to the microwaves two minutes, and smart.

Only it is necessary to pierce the pack that contains the calçots, heat it to the microwaves two minutes, and smart

The pack, present from finals of this month of January in the linear of the main shopping centres of Spain (Carrefour, Alcampo, Miquel Alimentació, etc.), also has his version for the Channel Horeca, in that by means of Cash & Carry offers besides a pack only of calçots baked smart to consume, without sauce neither butifarra.

For the cocción of the calçot take advantage of the ovens used for the ahumado of products like the frankfurt.

“It treats of a pack thought also to give to know the 'calçotada' out of the borders of our region, where already is a very rooted tradition. Why a Madrilenian, a sevillano or a Valencian can not taste the calçots as we do it here?”, it sentences the general director. Besides from the Department of Communication of the company is working so that they involve the administrations taking advantage of the packaging of the product, and of this form promocionar the region by all the country.

“The prime matter, the calçot, is of first quality, and has fine-tuned the productive process so that the consumer have in his table a very seemed product to the that can find in a restaurant or when doing it to the brasa. The sauce of calçot is elaborated with a traditional recipe and with a big variety of products, some like the almond also come from of our own region”.

The company is specialised also the production of bacon.

At present the capacity of production of the company is of some 40.000 calçots/day, although if the idea works can increase with more turns. All this production joins to the essence of the company: the production of different products cárnicos. The total capacity of the plant of the Group, situated in the place tarragonense of Riudoms, is of 10 daily tonnes, and is preparing to produce in 2012 between 20 and 22 tonnes to the day.

The Group Schorn, specialised in the production and commercialisation of products agroalimentarios of first quality, was born with the acquisition and management of the company Schorn, S.L., founded in 1967 by the German Wilham Schorn and purchased in 1984 by the employer Joaquín Catalan. Next, Schorn happened to form part in 1998 of the family Guitart, with a long tradition in the world of the tocinería, specialised from 1927 in the preparation of products cárnicos of way artesanal. The group, that explains at present with 50 workers, can see increasing of significant form the number of employees if the project of the 'Pack Calçot' finish triumphing between the consumer.

At present, the Group Schorn, is formed by a ten of companies, so much of the sector cárnico as of the world gourmet, positioning in a place stood out inside the big references of our country, elaborating and commercialising four lines of products cárnicos (baked, oreados, frescos and cured) and all a relation of products selectos between which has to stand out the wine and the oil.

At present the Group Schorn elaborates and commercialises four lines of products cárnicos: baked, oreados, frescos and cured.