The XV congress Aecoc of Ironingingmongery and Bricolaje ultima the details of his celebration

More than 200 directors of companies of ironingingmongery and bricolaje will give appointment the next 15 and 16 February in the annual appointment of Aecoc for this professional sector. The Congress Aecoc of Ironingingmongery and Bricolaje celebrates in this occasion his tenth fifth edition, that will centre in analysing the current economic panorama, the main fortresses and weaknesses that presents the sector to face it, as well as the best exponents of national and international field.

Like this, the meeting point will open the day 15 February with the participation of the general director of the Institute of Economic Studies, Juan Iranzo. This first block will analyse the crisis that crosses the European Union in general and our country in particular, as well as the measures that are adopting for paliarla. An economic analysis that will complete with the presentation, by part of the Foundation Txema Elorza, of the designated White Book, a work that details the main critical points of the sector and proposes to the companies actions directed to improve his competitiveness.

The assistants to the XV Congress Aecoc of Ironingingmongery and Bricolaje will have the opportunity to know the keys of success put in practice by companies of so much calado in the sector like Leroy Merlin, Robert Bosch or Knauber, as well as by companies of national field like Bricolaje Soriano and Ironingingmongery Ferri.

The current economic stage and the changes that of him derive affect of way stood out to the model of relation between providers, customers and competitors. Now more than ever, all the agents of each market will see forced to collaborate and share his vision to locate new formulas that allow them be better prepared and recover the senda of growth. The general director of Cecofersa —central of shopping of ironingingmongeries and industrial supplies—, Balbino Menéndez; the president of Cifec, Francesc Martínez; and the member of the managerial board of Herramex —Spanish association of manufacturers of hand tools—, Pablo Izeta, will offer his point of view on the necessary strategic alliances in the new coyuntura.el XV Congress Aecoc of Ironingingmongery and Bricolaje will close with the participation of the vice-president of the consultora BIG, Raúl of the River, the one who will analyse the opportunities that offer the new social tendencies, the presence multicanal and the correct segmentation of the consumer to the hour to adapt and direct the messages of the companies.

The meeting point will celebrate the days 15 and 16 February in the hotel auditssórium, of Madrid (Avda. Aragon, 400).