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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at El Comité técnico asesor de Ferroforma / Bricoforma 2009 celebra su primera reunión

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With important developments in 'online' services for exhibitors and visitors

The Technical Advisory Committee of Ferroforma/Bricoforma 2009 held its first meeting

Drafting Interempresas15/06/2008

June 15, 2008

The strategic alliance of Bilbao Exhibition Centre and the exhibition in Cologne, the campaigns of recruitment of exhibitors and visitors, as well as communication and advertising focused the agenda of the first meeting of the Technical Advisory Committee of Ferroforma/Bricoforma 2009to be held in Bilbao on 25 to 28 March of next year. Other issues such as the new 'on-line' services, empowerment of sectors as wood, household goods and gardening and the collaborations with different organizations in the sector are some of the initiatives that will be incorporated into development of Ferroforma/Bricoforma the month of March.

The Managing Director of BEC, Jose Miguel Corres, stressed the importance of the strategic alliance with the Cologne fair (Koelnmesse).

With the participation of representatives of Acha, precision tools, Fedafe, hardware Carcedo, Gremi of Comerciants de Catalunya, Herramex, Icex, Proinsa, representations Tellería, Rothenberger, Escoriaza Tesa-Talleres, Wuto supplies and some magazines of the sector, among them Interempresas, was held at the headquarters of the Bilbao Exhibition Centre, the first meeting of the Technical Advisory Committee of Ferroforma/Bricoforma 2009.

Introduced the call the CEO of the BEC, Jose Miguel Corres, who talked about the importance of the signing of the Alliance of a strategic nature with the Cologne fair (Koelnmesse), for the joint empowerment of the two main trade fairs in the sector in EuropeInternational Hardware Fair/Practical World and Ferroforma/Bricoforma. This agreement, within the framework of the strengthening of both exhibitions, is the first of this nature that is carried out between European trade fair institutions.

"Both organisations - noted Jose Miguel Corres - will share our experiences in the sector, going beyond the business results, in order to achieve the highest standards of quality and international representation in both pageants,".

Hans-Joachim Kampen, director of the Eisenwarenmesse/PracticalWorld, which was officially launched at the beginning of the Committee, it is a 'joint venture' between leading fairs which will provide access to a broader and more specialized commercial platform to companies in the sector. "Each partner - he said - bring commercial expertise, 'know-how' of the exhibition industry and its specific sales channels." "In doing so, both entities offer of this strategic alliance our respective networks of marketing".

The BEC focus their marketing objectives in the South of Europe and Latin America and colony will do so in the rest of Europe and Asia.

The agreement, with indefinite vocation, is open to be extended to other sectors, environment, industry, food, art, etc., and contemplates the possibility of further development of joint design for Latin America and other geographical areas.

The Alliance with the Cologne trade fair will provide to the companies in the sector the possibility of accessing a commercial platform more comprehensive and specialized

The empowerment of sectors such as wood, household goods and gardening is one of the main objectives of the next edition, as well as the increased presence of foreign buyers

Interempresas joined part of the Technical Advisory Committee of Ferroforma/Bricoforma 2009

The Managing Director of Bilbao Exhibition Centre, Jose Miguel Corres, welcomed to Interempresas hardware, DIY and supply Industrial by its recent addition as a member of the Technical Advisory Committee of Ferroforma/Bricoforma 2009.

The challenge of international visitors

During the meeting, it was pointed out the need to increase the presence of foreign buyers, for what is are making efforts at the international level, as well as to extend efforts to the specifiers, architects, engineering, etc.

The campaigns of recruitment of exhibitors and visitors, as well as the communication and advertising focused the agenda, which put on the table other issues such as new services 'on-line', the empowerment of sectors such as wood, household goods and gardening and new collaborations with different organizations are some of the initiatives that will be incorporated to the development of Ferroforma-Bricoforma the month of March.

Ferroforma/Bricoforma 2009, Angel Pereda, Director highlighted the important initiatives being put in place for the next edition.

Jesus Coteron, Director of communication of the BEC, unveiled the programming of the various campaigns promotions, both nationally and internationally.

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