HP Expands and changes the name to his range of products of technology of impressesion Latex

HP has announced the expansion of its portfolio of printing technologies HP Latex with the introduction of the HP Latex 3000 printer, which will help the industrial printing providers (PSPs) to produce applications of great value with enhanced productivity, quality, and versatility.

Printer HP Latex 3000 you can see, for the first time, at the stand of HP (H50S/H80S) at Fespa 2013 event which will take place from 25 to 29 June at London's ExCel. HP also announced the renaming of its printers and consumables Designjet and Scitex latex. The new brand for these products is HP Latex, which highlights the strategic importance of the latex in the range of large format of HP products.

Latex printing technologies were introduced in 2008 as an alternative based on water technologies of solvent-based inks. Since then more than 15,000 printers have been distributed all over the world and have been printed more than 100 million square meters with HP Latex inks. HP expects this figure is expected to triple in 2016, with a rapid increase in the number of pages printed with latex to decreases by 33% the impressions with solvents.

The printer HP Latex 3000 will help to achieve this growth, allowing a wide range of customers in the sector of signalling and exhibitors of printing pages with traditional solvent inks and UV-curable technologies HP Latex printing technologies.

  The inks HP Latex and his consumables also will change of name to reflect the update of the denomination of the range.

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“The providers of services of industrial impressesion find in a continuous battle by the increase of the competition, at the same time that they confront to reduced time of execution and small budget for big projects”, stands out Xavier García, vice-president and general director of the division of Signaling and Display units of Big Format of HP. “Like the leader in the impressesion in Big Format, HP offers solutions of látex that offer to our customers an only advantage to tackle these challenges of a profitable form with new levels of productivity, quality and versatilidad of the applications”, adds García.

Creating a competitive advantage for the PSPs of big volume, the printer HP Latex offers a wide versatilidad of supports, including sensitive substrates to the heat, with the HP Optimizer. This new solution of ink guarantees the quality and consistency of the image to high speeds, as well as an efficient dried to low temperatures, using less power that the previous solutions HP Latex.

This third generation of inks Latex HP 881 also offers a resistance to the comparable scratches with which provide the solvent inks in some substrata doing them ideal for applications that include display units for the sector retail, external advertising, advertising in means of transport and decoration of interiors.

The expanded capacity of production of the printer allows to the customers of big volume answer to the adjusted time of delivery, producing 77 m2/h of applications for interiors and 1.290 m²/h for external applications. The fibre of standard carbon and the axis of two rolls also help to reduce the times of load of the material to print and avoid the need of the intervention of an operator.

Expects that the printer HP Latex 3000 was available all over the world on 15 August.