The consumption of meat of rabbit of farm increases in 6,3%

The Ministry of Agriculture, Feeding and Environingingment presented on 27 March the relative data to the Signpost of Alimentary Consumption of the year 2013. The meat of rabbit of farm, unlike other meats, has increased his consumption 6,3% in the year 2013 a very positive data. In this sense, the report reveals a total descent of the consumption of meats in Spain of 0,1% as well as the one of frozen products meat in 1,7% whereas the transformed goes up 0,9%. Among others reasons, the significant increase of the consumption of meat of rabbit of farm is due to the efforts of the Organisation Interprofesional of the Meat of Rabbit of Farm in the promotion by his consumption. From it does more than ten years the Interprofesional Cunícola carries out the Campaign for the Promotion of the Consumption and the Knowledge of the Meat of Rabbit of Farm, setting up actions directed to the consumer, to the professional of the health and to the media. Always with the aim to give to know the nutritional properties and the profits for the health of his consumption.

The Interprofesional Cunícola has a team of experts in nutrition and communication that along these years have developed different actions of promotion as for example nutritional conferences in associations of masters of house, tours school to national level where Dietistas Nutricionistas explained to the boys habits of Mediterranean and healthy feeding as well as, the properties of the meat of rabbit through didactic activities. At present Intercun interactúa from his eight profiles in social networks with infinity of consumers and keeps up to date them of all the actions that go carrying out in his corporate web page. Intercun, has participated also in congresses related with the feeding and directed to the general public as, the Living room of the Mediterranean Diet, Madrid Fusion or in the I Congress of Nutrition and gastronomy, as well as a plan of advertising in half printed matter, radio, TV and on-line.