This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Made Expo prepara novedades para su edición 2011

This year once the space Borghi & Centri Storici, already present in the last fair

Made Expo prepares new for Edition 2011

Ricard Arís29/04/2011

May 2, 2011

One year after the last edition, made expo continues to work in view of the fourth edition of the fair, to be held in Milan from 5 to 8 October 2011. Giovanni Ponti, Managing Director of the fair, presented in Madrid last February the major developments of the contest, which he said is aimed at "the world of construction, design and materials, with the most innovative solutions and high technological and innovative content".

"We want to be a fair highly specialized, to receive a specially formed public found interesting what offer you at the fair" said the Managing Director of the fair. This is material, products and services: areas of specialization of Made Expo, connected in various themed tours, constitute the context for the meeting of the demand and supply to offer new services and added value to companies. Protagonists of Made Expo 2011 will be innovative high-performance materials and technologies to provide a complete picture of the sector at the service of the whole process of construction, with comprehensive proposals for designers, companies and builders.

With regard to visitors, De Ponti explained that "is not (fair) to the public, but to the world of designers". The CEO explained that "there has been an increase in visitors for the first edition of 2008". Of these visitors, 90% was from Italy, while 10 per cent of foreign countries in the past. Outsiders, 72% was European and Asian 21%. The presence of Spanish in the previous edition had 25 companies, but he is expected to increase compared to last year "there is more demand than last year".

Giovanni Ponti, Managing Director of Made Expo, during the presentation of the fair in Madrid.

At the fair will be also devoted special attention to new forms of construction, such as social housing, and major events such as the Expo 2015, representing an important axis for the revival of the sector. Made Expo is a point of reference at the international level to operators and professionals, with all the innovations and developments of the construction sector.

Four thematic forums

The materials and construction techniques will be the protagonists of the great event with the second edition of the Forum of the technique of construction. Following the success of last year, the Forum is confirmed as a moment for the dialogue between federations, industry associations, institutions, professionals and universities. Congresses, seminars and exhibitions devoted to product innovators and meeting areas will proposed to a wider public debates on the items on the world of construction. The project will articulate in four thematic forums: residential buildings, industrial construction, infrastructures and large constructions and public buildings.

The second edition of 'Borghi & Centri Storici', conceived and organized by Borghi Srl and Made Eventi, be proposed again this year, under a multidisciplinary perspective, an overview on the topics, projects, products and solutions relating to the reclassification and the valuation of the neighborhoods and small historical centers is also scheduled. In its second edition, the event again in downtown Italian neighborhoods, real identity and cultural heritage of the country, that needs projects and comprehensive investments both public and private level.

Made Expo focused its attention on social housing or the 2015 Expo, the axes of the revival of the sector

'Borghi & centristorici' seeks to promote the recovery of the heritage of buildings and the landscape for relaunching the territory, tourism, craft, productive and commercial activities. 'Borghi & centristorici' be submitted to the operators of the sector - public entities, operators for local development, entrepreneurs, designers, real estate and tourist operators, associations and networks of municipalities-events and conferences dedicated to the best retraining programs and projects of excellence. Many are the main themes of this Edition: Borghi and tourism; sustainability in the projects of recovery and requalification; the development of local productive systems, and networks of excellence of the neighborhoods; Real Estate and Borghi; the projects of recovery inherent in the 2015 Expo and the celebration of the 150th anniversary of the unit of Italy.

The third edition of the competition InstantHouse, promoted by FederlegnoArredo in collaboration with the Polytechnic of Milan, aimed at students and graduates of the faculties of architecture, engineering and Industrial design both of Italy and abroad has alreadydedicated this year to the theme 'instanthouse Social Club'. In the foreground is the creation of new "social" spaces on waterways of the Expo 2015, a route that connects the historical part of Milan with the areas for the next interventions of retraining and urban transformation.