Tile of Spain Participates in the American fair Coverings

Coverings Is the main fair of coatings pétreos and ceramic of United States, market that is, in these moments, the ninth in importance for the Spanish ceramics to international level. The Spanish participation will find grouped in the Official Pavilion that carries organising the Institute of External Trade (ICEX) ininterrumpidamente from 1988 and that has converted to this appointment in one of the main actions that organises the entity in the frame of the Sectorial Plan of the Azulejo. As it is usual, the companies azulejeras copan the Official Pavilion being the sectorial participation more numerous of the same. This year, the Official Pavilion compose it a total of 42 companies, of which 28 are companies azulejeras.

Besides, inside the strategy of promotion of Tile of Spain in United States, will spread a catalogue with main novelties of the present companies in the fair, will organise several seminars and courses of learning headed to architects, interioristas, designers, distributors, contractors and North American installers, and will celebrate of an international presses conference.

In spite of that in the last years, the shopping of Spanish product in the American market have suffered a descent; at present they have stabilised , situating as ninth market in importance for the exports of our country. The sales to EE UU in 2011 reached the 65,3 million euros, what supposed 1,1% more than in 2010.

Stand out that the way to grow of the sector in EE UU finds in those niches of market that do not confront to a situation of recession (high range in retail channel, commercial construction through designers and architects); a spectrum of the market in which, by quality, design and technical qualities, has to find the Spanish ceramics.