This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Ascer mostrará en Cevisama los primeros resultados del proyecto de innovación ‘4Senses’

ASCER will show the first results of the project of '4Senses' innovation in Cevisama

09/02/2011

February 9, 2011

The Spanish Association of manufacturers of tiles and paving ceramic (Ascer) will present for the first time during the fair Cevisama, which has place these days in Valencia, the results of the ambitious project '4Senses', as well as a small sample with some prototypes derived from research. 4Senses is a project of innovation driven by Ascer in the Spanish ceramics industry and world pioneer in the field of sensory experiences.

The origin of the project is part of the National Plan of r & d programme projects singular and strategic of the Ministry of science and innovation whose aim is to transform the current production model in a sustainable economy through the promotion of innovation. In addition, the development of the prototypes has counted with the support of the Institute of medium and small industry of the Generalitat Valenciana (Impiva) and the European Fund of Regional Development (ERDF).

The project '4Senses' aims, based on the study of the emotional relationship of the people with the environment, develop new products and services related to the senses, able to convey emotions through ceramic environments, and thus integrate the consumer in the value chain of the product. In other words, develop a methodology with which through the design of the ceramic product design emotional experience for the user.

To this end, it has carried out a comprehensive study from 2007 and completed in 2010, on the multisensory (sight, hearing, smell, touch) user interaction with the tiled in their environments of use product and purchase. So have created artificial senses, a system for measuring physiological variables of persons in certain environments, a platform of virtual reality to create ceramic environments, a multi-touch interactive display for the point of sale, a product design support tool, and a set of prototypes of ceramic pieces with functional applications such as absorption of noise, vibration, etc. warning systems These developments will enable the sector stand at the world leader in the field of sensory experiences, and it gives important arguments of differentiation with respect to the competing industries.