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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Destacada representación de la industria azulejera española en Cersaie 2013

Stood out representation of the industry azulejera Spaniard in Cersaie 2013

12/09/2013

12 September 2013

80 Spanish companies manufacturers of tiles and ceramic pavings compose this year the participation in the thirtieth first edition of the fair Cersaie (Bolonia, Italy) that celebrates of the 23 to 27 September 2013. The participation during this edition remains stable concerning the previous editions. A year more, the group formed by the ceramic companies Spaniards constitutes the main participation foránea in Cersaie, what reinforces the position of the Spanish ceramics in the international markets and reaffirms the effort for expanding the mark Tile of Spain in the outside. Cersaie 2012 received a total of 75.563 visitors, 32% of which proceeded of a total of 154 countries, what converts to the fair in the most international contest of the ceramic sector, together with Cevisama.

Tile of Spain, after the success harvested the past year, will explain again in this edition with a specific application -app- for tablets and smartphones (Apple and Android) with the catalogue of display units Spanish in the fair. The new application collects all the information of the companies participants (novelties presented in fair, images, location in fair, data of contacts, etc.), as well as it includes useful filters to do researches of companies by name, sector and pavilion. The application of ‘Tile of Spain – Cersaie'13' pretend to be an useful tool that help to schedule to the assistants to the fair his visit, providing wide information and even offering the possibility to make the list of favourites to organise the visit. Like novelty, has improved the section of maps allowing sail by the different pavilions to locate the companies, accesses and other. The application can download from the App store (iPhone and iPad) and in Google Play for Android. Access to the downloads from the microsite: http://www.spaintiles.info/cersaie.

The companies participants have the version improved of the app Cersaie'13 like promotional tool of his presence in fair...
The companies participants have the version improved of the app Cersaie'13 like promotional tool of his presence in fair.
Tile of Spain Attends for the first time to Cersaie with his new image of mark, and with the new campaign ‘Distinctively Unique' that looks for to reinforce the identification of the ceramic product Spanish with the singularity, associating it with the values of personalización, versatility, design and innovation. Choose Spanish ceramics is synonymous of distinction and quality, and this is what has wanted to communicate to the external market through this image impactante that aúna tradition and modernity with a conclusive message. So much the development of the App, like the new campaign of Tile of Spain form part of the activities of the Plan of Sectorial Promotion, cofinanciado by the sector and Icex Spain, Export and Investments. The Ivex has supported the participation of the companies SME of the Valencian Community.

Related Companies or Entities

Asociación Española de Fabricantes de Azulejos y Pavimentos Cerámicos

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