Ulma Concrete Polymer changes his commercial name to promote his internationalisation
3 July 2012
With the step of the time, the surroundings where operates a company evolves, moves in new markets, develops new products or orients to new publics. This was the stage in which it found
Therefore it has taken the decision to change and these are his reasons:
• Want to approach to new countries.
• Want to satisfy to his customers with new solutions.
• Want to show like a professional company, modern and with experience contrasted.
• Want to integrate all his solutions under a name that define and explain better that offer to the market.
The first step to face this change has been the manufacturing of a Study of Positioning, which revealed the need to look for a new positioning wider.
After the analysis and back reflection, decides adopt the commercial name or claim of Ulma Architectural Solutions.
Ulma Concrete Polymer Vs Ulma Architectural Solutions
Orientation to the product, Orientation to the customer,
Local, International,
Standard Product, Technician and technological,
Tradition, Modernity.
All this new visual concept, is moving to the supports of communication and to the web renewed
The capacity of change of the companies is a key element. In Ulma Architectural Solutions, are engaged with the change and bet by him.