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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Ulma Hormigón Polímero cambia su nombre comercial para impulsar su internacionalización
The new name, Ulma Architectural Solutions, engloba all the characteristics that looks for the company

Ulma Concrete Polymer changes his commercial name to promote his internationalisation

Editorial Interempresas03/07/2012

3 July 2012

Through the change of name, Ulma Concrete Polymer pretends that the new denomination relate no only the functional and instrumental values of the company, but it integrate besides the market trends of reference.

With the step of the time, the surroundings where operates a company evolves, moves in new markets, develops new products or orients to new publics. This was the stage in which it found Ulma Concrete Polymer.

Therefore it has taken the decision to change and these are his reasons:

• Want to approach to new countries.

• Want to satisfy to his customers with new solutions.

• Want to show like a professional company, modern and with experience contrasted.

• Want to integrate all his solutions under a name that define and explain better that offer to the market.

Imagen
“For this - comment Mikel Izurieta, manager of Ulma Concrete Polymer - need to develop a name that transmit simplicity inside the complexity (a common denominator that collect all the activities that develop), that transmit professionalism, and that do it with a modern and international character in accordance with our strategic bet”.

The first step to face this change has been the manufacturing of a Study of Positioning, which revealed the need to look for a new positioning wider.

After the analysis and back reflection, decides adopt the commercial name or claim of Ulma Architectural Solutions.

They exist clear differences between both names as they transmit different concepts:

Ulma Concrete Polymer      Vs         Ulma Architectural Solutions

Orientation to the product,                   Orientation to the customer,

Local,                                          International,

Standard Product,                          Technician and technological,

Tradition,                                     Modernity.

Irene Moreno, responsible of Communication of Ulma Concrete Polymer, signals: “it Is clear the work and the bet that have realised with the change, and this has to visualise and has to be detected by the users of our mark. Has to perceive an image renewed, strengthened and international.”

All this new visual concept, is moving to the supports of communication and to the web renewed www.ulmaarchitectural.com

The capacity of change of the companies is a key element. In Ulma Architectural Solutions, are engaged with the change and bet by him.

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