This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Maquinaria más ecológica para los nuevos retos del mercado

Open in Movoequip day

Greener machines to the new challenges of the market

Xavier Borràs18/10/2010

October 18, 2010

On 15 and 16 October, Movoequip has carried out two open days at its facilities in Barberà del Vallès (Barcelona), in where customers have shown the latest; Special mention goes to within of its represented JCB, and, in particular, the new backhoe loader JCB 3CX4 echo.

The latest JCB were one of the highlights of the Movoequip open days.

These days, us says Felix Dugo, Manager of Movoequip, aims to "strengthen the Movoequip brand in the market of Catalonia, as well as strengthen our brands, engage them with the market" in addition, these days come to frame two important Onomastic: one holds the 18 anniversary of the company Movoequip "this is an important reason, eighteen is the age of majority," says Felix Dugo. The other onomastics are 65 years of existence of its represented (which is also that takes a greater share of representation in these days) JCB.

The staff of Movoequip, during the presentation of the Conference. On the left, the Manager of the company, Felix Dugo.

Ecological backhoe

The new range of JCB that those attending the Conference could be seen in operation it is composed the backhoe 3CX4 ECO, the 360, the new 80-85, and the new models of generators and lighting towers. The backhoe is, as the Manager of Movoequip, the product star days. It is the last reformulation of a mixed machine (shovel and bucket on the same machine) that is already a classic of JCB, and possibly the most imitated by competitors (JCB was the first to develop this concept)equipped with the system of swivel chair, so that the operator be a rapid change of command between the blade and the spoon, invented by JCB. The echo 3CX4 is, so far, the only machine that exists now in the market that can be called "echo", name that is based on the fact that it is the machine of its kind that spend less fuel, and which emits less smoke. That provides a value to the customer, both saving and ecology. Something very important, therefore, according to Felix Dugo, "Currently, the client is very sensitized by the ecological theme." And, on the other hand, also called have prices in line with the current situation of the market. "In summary, the client requests ecology and economy."

A time of demonstration of the new backhoe 3CX4 echo, JCB, carried out by staff of the firm.

"Currently, the client is very sensitized by the ecological theme." And, on the other hand, also called have prices in line with the current situation of the market. "In summary, the client requests ecology and economy"

Other products

Products of the new brands that have joined lately Novoequip, i.e. have also been presented in these days: the Jungojet suction sweepers, the lifts SUV and mini dumpers Hinowa, Sotkon underground containers, and the agreement reached by Movoequip with Piquersaone of the main Spanish manufacturers of dumpers and concrete mixers, and especially of machines for road cleaning (brooms), whose products could also be seen in the Conference: dumpers with front hydraulic discharge, autocargables dumpers, of rotating swivel and autocargables download.

Of Hinowa aerial platforms new Lightlift, restructured series crawler could see to simplify the usage of the machine by the operator: the machine is stabilized by pressing a button, above-ground portion is moved by pressing a lever, and it disrupts it by pressing another button. Platforms incorporate a new remote control with simplified interface.

In line with the trend of the times, Hinowa also has its organic product: the new platform air tracked Goldlift 14.70 Lithium, fueled by a set of batteries to lithium-ion, which releases both exhaust and the electrical outlet, being the first platform on caterpillars and powered with lithium batteries on the market.

"Another thing that we want to show especially in these days is", in the words of the CEO of Movoequip, "in our value chain, the after-sales service that we provide." "During these two days we offer discounts of up to 30% in spare parts to all customers who purchase any of our products". "Also, we want to communicate to the market that, during these last ten years, Movoequip JCB we have been the mark of confidence of the users of machinery for public works and construction in Catalonia;" This is demonstrated by the data, which is that we have sold 2,200 machines JCB, which means that, for every ten machines sold in Catalonia, two have been JCB machines sold by Movoequip; of every five (the mixed, as it is called) backhoe loaders, two have been JCB sold by Movoequip. "This is the message we want to give to the market."

The new aerial platform Goldlift 14.70 Lithium is the first that is tracked and is operated with lithium batteries on the market

Eighteen years of Movoequip

The anniversary of Movoequip that held the Conference is also a good reason to look back. In these 18 years, have changed much things?

"Totally", says Felix Dugo, "have nothing to do." In the eighteen years the market has evolved a lot, and when are living every day not notes, but when look back miss you see that has completely changed. Now the customer purchase behavior is not that we saw earlier, it has become more professional much. The client is now much more professional, is much more demanding, takes care of every detail of your business, and the answer we give is higher. Also have emerged new situations. In particular, has emerged the figure of the shops, that eighteen years ago did not exist, or if they existed they were of little thing: compressors, and things as well. But during the crisis of the 93 the figure of the shops strengthened much, because given the impossibility of financing end users opted to rent.

These statements are corroborated by the fact that the alquiladores have formed the bulk of customers of Movoequip Barberà del Vallés facilities has shifted to examine developments in the offer. The greater professionalization of the client is also noticeable in the reduction of the useful life of the machines, looking for competitiveness. "The client, what you need is a machine that he responds well each day, have fewer possible breakdowns." "To be competitive, they need to have more reliable machines, and this involves using machines whose productivity should focus on the four or five first years of life, or in their 10,000 hours, when ten or eighteen, the machines had a useful life of 20,000 hours", concludes Félix Dugo.