Haulotte Group consolidates its position in Mexico
March 31, 2008
The group currently has a significant presence in the Americas; It has 5 bases in the United States as well as its subsidiary in Brazil and the newly added, Argentina in 2008. "Mexico is key to Haulotte Group in the development of its commercial activity in Latin America." "In addition to its privileged geographical location next to us and as a gateway from the rest of Latin American countries, the Mexican market is in full development as well as having a great experience in the use of the lifts because of their growing awareness of the safety at work" says Carlos HernándezDirector General of area.
Laurent Demaretz, director of the Mexican subsidiary, is responsible for strengthening the presence of the brand Haulotte in Mexico. Its main objectives are the development, direction and implementation of the strategies of the company in the national territory as well as boost the activity of the same. "This first period of the subsidiary has been primarily aimed at the consolidation of it adapting our portfolio of services and products to our customers." Our main goal is to convey that with the purchase of our equipment the client is with a high added value. "Currently Haulotte Mexico offers own after-sales service advising on security, operation, maintenance, spare parts and training," added Laurent Demaretz.
Haulotte Group positioned as first manufacturer and third world of lifts has an experience of more than 100 years in the manufacture of machinery, from locomotives at beginning of the 20th century to mobile cranes, bulldozers to the current rangethat includes from machinery for the lifting of people until the load lifting and earthmoving.