Interview to Tanja Kainz and Hamid Aachab, responsible of Huppenkothen Baumaschinen for Spain

Huppenkothen Baumaschinen, importing exclusive of the compact machinery Takeuchi, went back to have a stood out presence in the last edition of the fair Smopyc, celebrated in Fair of Saragossa of the 1 to 5 April. We interview to his managers for the Spanish market Tanja Kainz and Hamid Aachab, to know the last novelties of the Japanese mark and recopilar his impressesions on the tendencies that appreciate in the sector.

Sure enough, three years ago take the decision to expose only the products Takeuchi in the stand of our distributor Maquinza. We considered that in that moment the morals of the people, of the own customers, was by the floors, and that did not be to invest in a stand own. This year, by the contrary, have appreciated that the situation of the market has changed noticeably and that, therefore, had to bet for going back to be display units.

Tanja Kainz And Hamid Aachab, responsible of Huppenkothen Baumaschinen for Spain.

In a principle did not have put big expectations in this edition but, once concluded the fair, have to recognise that it has surprised us gratamente the quantity of customers that have attended, as well as the profile of the visitors, very professional. In fact, we have closed several sales in the five days of the contest.

Beyond all doubt, the worst already has happened. The majority of our customers already have noticed a mejoría in his activity and are convinced that in the next months the situation will go to better.

The experience of more than 35 years that treasures Huppenkothen Baumaschinen in the sale and rent of miniexcavators in Europe, and the different economic recessions that have had to surpass in Europe in all this time, allow us ensure that the miniexcavadora is the machine that more reinforced goes out of the crises. Precisely in these periods, when escasean the big works, the smallest works, where usually work the compact excavators, are those that win weight in the general activity of the sector.

Perhaps in Spain, when being this a so acute crisis and so exceptional, this has not been able to appreciate up to now so clearly, but the true is that the normal is that the miniexcavadora go out before and with elder forces of an economic crisis.

From principles of year have noticed a remarkable increase in the request of offers of new machines. In fact, in these first months of the year have sold more machines that in all the 2013.

Consider that this process goes to be followed by the same steering. It is true that during the crisis this tendency has remained in ‘stand by', but does not remain us any doubt that, when they reactivate the sales, the miniexcavadora and the midiexcavadora will follow a growth imparable, surpassing in sales to the mixed. It is a process that already has been still in Europe, where the professionals have gone convincing little by little of the advantages of these machines, and in Spain will happen something alike. The process will be slower, also by the big distances that there is in this country, that do that the forms to work are very different in some zones and others, but at the end will finish imposing.

Ours strategy goes through to follow working as we have come it doing during the years that carry in Spain. Although we have not finished the 2013 like the number one in sales, consider that this loss of leadership is atribuible to the own fall suffered by the market. They are so scarce the new units sold in this country at present, that the differences in the deliveries between a provider and another are very small. It is more, in the figures of 2013 there are sales of machines contributed by some competitor, that, although they have sold in Spain, really have gone out to the foreigner.

To all this it is necessary to add him another problem for our machines, and in general for all the Japanese equipment, and is the encarecimiento that have suffered because of the exchange rate between the euro and the yen.

In spite of all this, from Huppenkothen trust that when it reactivate the market, will go back to be the leaders in sales, by the quality of our own product and for enjoying of one of the best services postventa of the Spanish sector of machinery.

The truth is that we have had a lot of novelties because Takeuchi has renewed practically all his range. One of the most stood out innovations is the midiexcavadora TB290, that replaces to the successful TB175, elevating the weight until the wall of 9 tonnes and contributing new advantages as, for example, the four hydraulics installations that incorporates until the tip of the balancín, three of them with electronic regulation from the cabin. It can reach the 100 litres in tip, when the usual in this type of machines is in the 60-70 litres. This empowers it to be able to use implementos that require a high hydraulics discharge.

Also have been present in our stand novelties like the new miniexcavadora of 1.500 kg, model TB216, or the new miniexcavadora of 6 tonnes, TB260, that comes to cover a gap that there was up to now in the range of Takeuchi.

Besides, also have exposed the new minicargadora of caterpillars T12, substitute of the T250, which offers a high potential of growth in Spain, especially in agricultural applications.

Think that in the short term, the market in Spain goes to be followed aleatherg, especially, small machines, of 1.500 to 5.000 kg, although it is true that already have done some sales of machines of 9 t.

Of course, when there is more activity and the credit begin to flow, surely the TB290 will be all a success in Spain, as already it is it in Austria where ours head office sold the year happened more than 350 units.

Can not deny that all the networks of distribution are suffering these years of fall of activity but the truth is that in our case, to date, have not had to realizar big changes.

Although many of our machines have had like destinarios the fleets for hire, the truth is that we always have sold more to the final customer. In any case, in all the cases, so much ones like others always have valued the quality of our machines and of our service.

See it of form very optimistic. We work to plough us a big future in Spain, as already it has it Huppenkothen in the rest of Europe. We will bet for following giving a big service and for having a product of the highest quality.