This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at BASF lanza Master Builders Solutions, su nueva marca mundial de construcción

30 marks in a

BASF Launches Master Builders Solutions, his new world-wide mark of construction

Editorial Interempresas17/02/2014

The new mark of BASF, Master Builders Solutions, engloba jointly all the knowledges and experience of the German multinational to create chemical solutions for new work, maintenance, repair and renewal of structures. The complete range under the mark Master Builders Solutions, covers additive of concrete and cement, chemical solutions for the subterranean construction, impermeabilización, selladores, repair and protection of concrete, grouts and systems of pavings.

Erwin Rauhe, responsible maximum of the activities of the Group BASF in south Europe, incidió in the confidence of the company in the sector of the construction.

The past 11 February, BASF announced the launching of his new world-wide mark allocated to the sector of the construction in Europe: Master Builders Solutions. The world-wide mark reinforces like this his commitment to offer to the sector of the construction products and solutions to measure from an only provider that engloba all a series of skilled marks of big success, as Master Builders, Glenium or Ucrete.

Of left to right: Eduardo Brandao, director of Admixture Systems Iberia of BASF, Felip Puig, conseller of Company and Employment of the Generalitat, and Erwin Rauhe, responsible maximum of the activities of the Group BASF in south Europe.

A mark to face any challenge of construction

The catalogue of products and services of Master Builders Solutions includes diverse chemical solutions for works of new construction, maintenance, repair and rehabilitation of buildings, as well as of infrastructures. The new mark covers different segments of products such as additive for concrete and cement, solutions for minería and construction of tunnels, impermeabilización and repair of the concrete, whitewashes and pavings of high performance.

In Spain, BASF has participated with his chemical solutions in works so important like the Holy Family, Saint Suck or the Bird Madrid-Galicia.

The range of products and services that from now will commercialise to the protect of the mark Master Builders Solutions has a new system denominativo global so that, according to Eduardo Brandao, director of Admixture Systems Iberia of BASF, “the customers can identify it with BASF. All the products will have an only image in containers and labels for his easy recognition”. This as a whole unified terminology presents the wallet of products of a clear and easy form to understand, what helps to BASF to give support to customers and partners to world-wide level with products of high quality. “We concentrate all the products in a mark to concentrate the fortresses of the company”, concluded Brandao.

In this context, the building Disseny Hub Barcelona received the presentation of the new global mark in the Iberian market: “the launching in Spain of Master Builders Solutions confirms the will of the group to continue supporting to our customers and partners, Spaniards and Portuguese, with excellent solutions, as well as to follow betting by the sector of the construction in the Iberian Peninsula in spite of the difficulties that has suffered in the last years and still suffers in the actuality”, affirmed Erwin Rauhe, responsible maximum of the activities of the Group BASF in south Europe.

“At the same time, this launching recognises the excellent competitions of the team of BASF Construction Chemicals Spain, that operates in the Peninsula with three centres of production concentrated in the central zone and a laboratory of R&D in Barcelona”. The conseller of Company and Employment of the Generalitat, Felip Puig, went the attendant to close the presentation appreciating to the company his bet by Catalonia and affirming that “the success of BASF bases in his ethical and in the moral commitment that have so much with the people as with the planet”.