Loxam Will change the integration of his network of agencies in 2014

From January of 2014, the Group Loxam, the number one European in rent of machinery, will integrate the different networks of agencies that operate in distinct low France marks: Loxam, Laho Equipement, Loueurs of France BTP and Locarest in an only: Loxam Rental. The final aim of this initiative is to strengthen his presence and the quality of the services offered to the customers, being more efficient. The consolidation of his network of agencies in France will allow to Loxam reinforce his position like the first provider for hire of machinery.

Considering the market trend, the needs of the customers and his own strategy of growth, the Group Loxam has decided to integrate from 2014 the distinct networks of agencies generalistas that operate in France under a same mark: Loxam Rental. The Group pretends to offer a local service of first level for what will have the professional experience and the path that contribute each one of the networks (Loxam, Laho Equipement, Loueurs of France and Locarest) and the synergies that result of the union of the team under a same mark.

Share the resources will suppose an opportunity to reinforce the commercial team, relanzar the network and expand even more the park of machinery with the aim to attend of the best possible way the needs so much of individuals as of professionals. The new structure has begun to form in September of 2013 and in January of 2014 all the agencies will have joined under the mark Loxam Rental and the red colour.