Himoinsa Attends like company nominated to the Prizes WAS of the sector of the rent

A year more, the European companies of the market of the rent have gathered in the convention organised by the European Association of Rentals (European Rental Association –WAS-), that has celebrated in the Palace of Congresses of Paris. Two days of conferences and exhibition of product, that have allowed to do an analysis on the situation of the current market, offering figures like which has contributed Jean-Philippe Theuriot, Equipment Manager of Loxam, integral company of this association. “The prices of the rent have gone down and the business in this sector has fallen 5% regarding the last year”, ensures Theuriot, doing upsetting in the moment of economic recession that is living Europe.

In spite of the economic figures, are many the companies of the sector that encourage in the innovation and launching of new products. Efforts that had his recognition in the Prizes ‘European Rental Awards', celebrated during the first night of the convention.

Between the candidates to ‘Better Product of the Year' found the ‘Power Cube Generator' of Himoinsa, a group electrógeno of 500 kw in a container of 10 ft, that aúna power, size and easy handle, something that attracted the interest of the near of 350 assistants to the gala.

The multinational Himoinsa was represented in the convention by Guillermo Elum, Salts & Marketing Director, Francisco Groins, Europe Salts Manager, and Françoise Guisset, General Manager in Genelec, the subsidiary of Himoinsa in France, those who could take contact with the directors and representatives of the main companies for hire in Europe. Between others, Loxam, with which the energetic multinational keeps a commercial relation from does several years. Relation that intensified in 2009, after the acquisition of the Spanish company Realsa. “When Loxam bought Realsa, found with that all the fleet of power generators of this company belonged to the mark Himoinsa, what intensified even more our relation of business”, adds Jean-Philippe Theuriot, Equipment Manager of Loxam.

In the last months, the energetic multinational has commissioned to adapt, to the needs of new niches of market, part of the power generators that Loxam purchased of Realsa, company with one of the greater fleets of power generators in Spain.

Of parallel form to this project, Himoinsa has delivered to Loxam, in the first quarter of 2013, a total of 25 power generators, through Genelec, the subsidiary of Himoinsa in France.

The director of Salts & Marketing of HimoinsA, Guillermo Elum, the one who shared stage with the rest of candidates to the prizes, valued positively the positioning of Himoinsa in the market of the rent. “In spite of the economic situation, our company works no rest to enter in new markets and reinforce his positioning in which it already operates”, ensures Elum, the one who kept a meeting with Norty Turner, CEO of Riwal.

By his part, Gérard Déprez, the one who up to now had been president of the Association of Rentals in Europe, chatted with Guillermo Elum and Francisco English, Europe Salts Manager, to analyse the keys of the market in Europe. “When the economy is very good, this market tight, since the small employers, prefer to buy machinery before that rent it. However, the key moment for the sector of the rent is when the economy situates in an intermediate point. It is here when the autonomous professionals opt by the rent of machinery, that goes out him more profitable that the purchase”, ensured Déprez, the one who has turned into president founder of the European Association of Rentals, after during the convention realised the annual elections and went out elected, Vesa Koivula, CEO of Cramo.