Sima Sets up his new on-line shop in United Kingdom and Ireland

On the other hand, clears that “the English market finds in good form”. The launching of www.simasa.co.uk will suppose a minimum investment, since the advertising will realise on-line by means of searchers and optimisation through search motors (campaign CATHEDRAL). “We prefer to be more creative that investors”, affirms.

Like this, this will be the first on-line shop oriented to the final customer that the company set up. Sima Is of the few companies that have opted by this road that, on the other hand, does not result of the all easy. The financial director it resume like this: “the on-line customer jumps to another place to rhythm of click and the fidelity is drop, unlike the off-line customer”.

In spite of the possible difficulties, between the advantages of this tool stand out the comfort to be able to buy from a computer and, what is more important, the price. The final customer can arrive to save 50% of the price of the machine when treating directly with the manufacturer, saving the costs fixed by the distributor. The users will be able to buy like this to a lower price products specifically adapted to the English market between which stand out the ranges of cortadoras, trowels and consumables. These products, besides, will be able to repair in necessary case in United Kingdom thanks to a service postventa that Sima will open there.

Another plus is the rapidity in the term of delivery, that will be of 3 to 5 days (standard delivery) with operators like DHL and TNT. The requests will go out from Granada and from the recently premièred Logistical Centre of Nuremberg.

For this project, and if they fulfil the expectations, from Sima foresees a volume of sales from among 100.000 and 120.000 euros in the first year. It will be necessary to expect, once that the page was in the network, to see which number of visits receives, go correcting possible errors, how work the deliveries, etc., to be able to do a more real assessment.

Antonio Muñoz ensures that “if this project gives good results pretend to position us in this channel and even pose us do something in other countries as, for example, United States, so we assume that this would be a platform of proof for other markets”.

In any case, Sima has showed that his plans of expansion out of our borders are developing successfully. From the year 2009 has kept growing, “this yes, with a lot of work” clears, and has reached a figure of export of 80%. These data do not do more than confirming that his is a good politics for the times that run.