"We must focus on customer service"

The firm Case moves forward with renewed energy and has all the advantages to register rapid growth in sales volume in Spain due to his recent success in the introduction of models such as the excavators of chains CX series B and the range of the E series of wheel loaders. Also important is the incorporation, at the beginning of this year, of Faiz Ahmad, new Vice President of the company for Europe, Africa and Middle East, a man decided to pay tribute to the reputation of Case in performance, reliability and productivity. Ahmad brings a wealth of experience from different sectors and industries, which will result in the expansion and the future development of the brand.

The first task has been to stabilize and revitalize the Organization's Case, a process that has already begun and showing a clear progress. We have launched a development structure designed to offer support to distributors and achieve greater profitability. This involves separating Europe from Africa, Middle East and the CIS (Commonwealth of independent States) area and putting various people in charge of each territory. It also includes monitoring each quarter the results along with the distributors and maintain a close relationship between the manufacturer and the Distributor. The dealer has to feel that we focus on your business, and not only on increasing the volume. CNH Capital is also currently occupying a fundamental part of our work. It is having an exemplary behavior, especially from the financial point of view, although us there is still much to be done.

Faiz Ahmad, Vice President of Case

Without a doubt would highlight two: the magnificent team and its complete range of products, which is the best range we have had so far.

I want to let the clear alternative to the best player in each sector and that for 2010 our market share has experienced a strong and solid growth. In the near future, we anticipate an increase in sales in the region of more than 30 percent for 2007.

In general, the market of the machinery is growing around 30 per cent; the volume of Case is approaching 50 per cent, while higher margins had been.

I do not intend to follow other manufacturers in the market rent, I believe that, in general, it is a big mistake mix for rent and sale.

We do not want to be the price which determines our strategy that is customer service which directs our efforts. We have many years of experience, a tradition of excellent machinery dating from more than 150 years and have the best products. Thanks to the support of our distributors the brand is to achieve significant growth.

In Spain Case's customers have the continued support of a professional network of distributors and an excellent service after-sale, an example to follow for the rest of our networks at European level. We consider our network as an extension of Case. We share with them confidence, commitment and we offer them our full support to to fully satisfy the needs of the customer.