This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at "La publicidad también debe adaptarse a los nuevos tiempos de Internet"

"Advertising must also adapt to the new era of Internet"

05/02/2009

February 5, 2009

Young people aged between 14 and 25 years spend less time in front of the TV than previous generations. The new medium that deals with the highest percentage of your leisure time is the computer with an Internet connection. 75 Percent of users included in this age group have access to the network to communicate, have fun and social relationships. These are data from a survey just published the consulting firm Deloitte.

According to Gonzalo sauces, CEO of NTT Europe Online: "the TV networks and traditional media should not be Internet as a threat but as an opportunity to provide content through a new channel and reach new viewers." "However, to make this possible, and so it is also profitable for the media to provide audiovisual content through this channel, it is necessary that you rethink the kind of advertising that is offered on the Internet and to seek ad formats really breakers".

Data from the European Association of interactive advertising (Eiaa) confirm this trend. In Spain, while young people aged 16 to 24 spend connected to the network has increased over the past year, reaching above activities such as watching television or listening to the radio. In particular, young people spend 22 percent more of his free time surfing the Internet than watching television.