"Advertising must also adapt to the new era of Internet"
February 5, 2009
According to Gonzalo sauces, CEO of NTT Europe Online: "the TV networks and traditional media should not be Internet as a threat but as an opportunity to provide content through a new channel and reach new viewers." "However, to make this possible, and so it is also profitable for the media to provide audiovisual content through this channel, it is necessary that you rethink the kind of advertising that is offered on the Internet and to seek ad formats really breakers".
Data from the European Association of interactive advertising (Eiaa) confirm this trend. In Spain, while young people aged 16 to 24 spend connected to the network has increased over the past year, reaching above activities such as watching television or listening to the radio. In particular, young people spend 22 percent more of his free time surfing the Internet than watching television.