This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Mele Servicios Feriales se convierte en el nuevo representante de Deutsche Messe en España

It will carry the commercial work of fairs stood out to world-wide level like Domotex, CeBIT, Hannover Messe, Ligna, EMO, Agritechnica, IAA Industrial Vehicles and Biotechnica

Mele Services Feriales turns into the new representative of Deutsche Messe in Spain

Editorial Interempresas03/06/2013

From 1 May 2013, Deutsche Messe AG has transferred his commercial activities in Spain to the company Mele Services Feriales, SL. To communicate to the technical presses this change of representation, the Stadium Santiago Bernabéu received the past 30 May a presses conference to charge of Dr. Andreas Gruchow, member of the Council of Steering of Deutsche Messe AG (Hanover), and of Santiago González Mele, adviser delegated of Mele Services Feriales, SL.

Santiago González Mele, adviser delegated of Mele Services Feriales, together with a team formed by four people, commission from the past 1 May, to llevar the representation of Deutsche Messe AG in Spain.

Of left to right: Dr. Andreas Gruchow, member of the Council of Steering of Deutsche Messe AG (Hanover), and of Santiago González Mele, adviser delegated of Mele Services Feriales, SL.

Santiago González Mele has a wide experience in the world ferial and will be the manager to tend the economic and cultural bridge between Deutsche Messe AG of Hanover and Spain.

In his function of representative during eight years of another big enclosure ferial German (Colony), has important contacts with companies, associations and multiplicadores Spanish. The future tasks of representation will cover the individual contracting of display units, as well as the catchment of new customers in Spain for the enclosure ferial of Hanover and the fairs abroad of Deutsche Messe AG.

The change of representation is due to the retirement of Pedro Mahringer, the one who sacks after 39 years of “fruitful work”. From 1974, he has been the image of Deutsche Messe AG in Spain. “The strong presence of the Spanish companies in the enclosure ferial of Hanover has been possible thanks to his commitment, his excellent relations with the industry expositora, the media and the experts of the most diverse sectors. His work has seated the base for the development of future businesses, especially in the contracting of display units for the fairs abroad of Deutsche Messe AG in Sudamérica, Asia and Turkey.

Deutsche Messe AG

The company Deutsche Messe AG is known like organiser of fairs of goods of investment. Founded in 1947, nowadays has a staff of 930 workers all over the world and is considered one of the main organisers of fairs to world-wide level.

The core of the business centres in the celebration of skilled fairs in the enclosure ferial of Hanover as well as in numerous other centres feriales abroad.

The year inaugurates it in January Domotex, the international fair of the sector of coatings of floor. And in spring are two the fairs that attract to thousands of professionals: CeBIT (TIC and telecommunications) in March and Hannover Messe (industrial technology) in April. Besides, Hanover houses other fairs stood out like Ligna (forestry industry and maderera), EMO (machines tool and processed of the metal), Agritechnica (agricultural machinery), IAA Industrial Vehicles and Biotechnica (biotechnology and technology of laboratory).

Dr. Andreas Gruchow, member of the Council of Steering of Deutsche Messe AG (Hanover).

In total, Deutsche Messe explained the year happened with some 24.000 display units in his contests and the figure of visitors of all the fairs rose to more than 1,7 millions. The area of busy exhibition reached the 2,1 million square metres net. With his 24 pavilions and roughly one million square metres of surface, the enclosure ferial of Hanover is the biggest of the world.

The Spanish companies do use for many years of the contests of Hanover with his products and services, to end to board international contacts and position in some competitive surroundings. Only to CeBIT and to Hannover Messe have attended this year more than 80 display units, some 2.000 professional visitors and 25 journalists of Spain. Also it expects again an important Spanish presence in the enclosure ferial of Hanover in other contests that will take place in 2013 like Ligna, EMO and Biotechnica.

Photo of group with the assistants to the presses conference of Deutsche Messe and Mele Services Feriales in the stadium Santiago Bernabéu.

Internationalisation

Already from 1981, Deutsche Messe AG supports to his customers in his strategies of globalisation. Nowadays, it is connected in a world-wide network formed by subsidiaries and representations in more than 100 countries of the world. All the years celebrate more than 40 fairs out of Germany. In these contests exposed in 2012 more than 14.000 companies, attracting to 1,7 million visitors. One of the special foci of the activities feriales abroad is headed to the markets in expansion of China, India, the sudeste Asian, Australia, Turkey, Brazil and EE UU. The subsidiary of Deutsche Messe AG, Hannover Messe International GmbH, commissions of the global organisation of these fairs abroad and that they pass without setbacks.