This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Clear Channel España y Alooha impulsan la comunicación digital de las smart cities

Clear Channel Spain and Alooha promote the digital communication of the smart cities

08/02/2013

8 February 2013

Clear Channel Spain and Alooha have presented a strategic project of innovation that has a budget of 600.000 euros and that pretends to develop new supports of urban equipment with two innovative concepts: digital format outside and capacity of communication of the citizen with the Administration (and vice versa). Said supports go to allow a daily access and generalised of the citizens to services advanced of communication, especially in his relation with the administrations. The new technology will set up in the city of Mataró (Barcelona), in collaboration with the City council.

The final aim of the Project, in accordance with the European Digital Diary and the Plan Advances of the Minetur, is to guarantee, by means of said support, a service of quality to the citizen approaching him the use of Internet in the field of the ‘intelligent cities', boost the communication in mobility, project and share digital contents, realise gestión with the electronic Administration, etc. In definite, convert the classical external media in a vehicle advanced of social communication, accessible, effective and integrated cheese cheese in the new intelligent cities or ‘smart cities'.

The initiative supposes an effective answer to the needs of interactive communication in the municipalities by means of digital urban supports and using own technologies, whose investigation and back development, suppose an important support to sustainable companies in Catalonia, situating to the TecnoCampus and to the city of Mataró like pioneers in the matter.

The project, led by Clear Channel Spain and by his partner Alooha, has the participation of the Technological Centre Cetemmsa, centre of reference in electronics equipment dealers equipment dealers impresa - Printed Electronics equipment dealers equipment dealers -, and of the Foundation TecnoCampus Mataró-Maresme (TCM), both situated in the Scientific Park and of the Innovation TCM of Mataró. It fits to stand out the institutional support to the project of the City council of Mataró, in his wish to turn into a municipal referent in communication with the citizen, testeando at the end of the project the resultant product of the process of R&D.