John Deere rewards to the dealer Cut Neighbourhood by his plan of marketing posventa

Recently took place in Albacete the delivery of the award 'Power the Cycle Champion' to the granting of Cut Neighbourhood, rewarded for designing and carry out the best plan marketing of posventa between all the dealers of Spain and Portugal during the year 2013. Besides, said granting has the privilege to be one of the 6 European grantings that have obtained the mentioned prize. For John Deere is fundamental the service posventa. In fact, it does a year organised, in Lighthouse, an event of regional field focused exclusively to this part of the business, 'Power the Cycle', with the aim to optimise the experience of the customer through the service posventa. Therefore, the prize 'Power the Cycle Champion' is the reward to a year of intense work under these guidelines to achieve the best possible results.

The act of delivery of the award carried out in the centre that said dealer has in Albacete, which has modern installations adapted to the current needs. The act was led by Sergio Valderrábano, manager of Posventa of John Deere Iberian, that read a letter of the vice-president of the Region 2, Chris Wigger, directed to the winner, and remembered the importance of the business of posventa, so much for the mark, as for the dealers. Likewise, it reiterated the importance to schedule the actions of marketing of a creative way and always focused to the customer.

The day concluded with the intervention of Germán Martínez, general director and adviser delegated of John Deere Iberian, that mentioned the value of the people inside a company and did special upsetting in the fact to join to all the departments to obtain a very common. After him, José Cut, shareholder of the granting, did delivery to Germán Martínez of a memorial plate of the 50 anniversary like dealer John Deere, indicating the importance of the mutual confidence reached when being partners of business after half century working together.