This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at
Días de fútbolAbout a month ago we learned in this magazine in a press release that singular relevance. A Bulgarian citizen wishes to become Manchester United and is turning to all authorities to overcome the obstacles that a complicated bureaucratic framework puts. Manchester, a citizen concerned about the world and their integration into it, want to thus nominally merged with historical British football team and identify with it. Want to feel the warmth of the stand, to be sought when thousands of fans pronounce its name to the unison!, Manchester! And such news also has its place industrial approach which is the identity a topic that many manufacturers are concerned. How to have my brand notoriety? How to identify with the values that we want to be attributed? What do we really be? could launch a new model, on the occasion of the first celebration of the BIEMH in the new fair exhibition centre of Bilbao, which was called Athletic Bilbao?
There is the proposal. The citizen Manchester would be proud to see that its initiative would have become popular elsewhere and, on the other hand, the football and industry played at their ends, which, given the millionaire business that it has become this sportIt would not come badly to the industry.
But going back to the identity of the companies, the fact is that in this internationalization it is necessary to provide the products of a few hallmarks that distinguish them from the myriad of similar products that are available in the market today. The Spanish machine tool manufacturers are still well positioned in the global market, with high percentages of export and investment in r & d that exceeds by far the majority of industrial sectors in Spain. But somehow it faces the challenge of differentiation. Escape from the standard machine is one of the ways that many have followed, mainly because this is difficult to compete with manufacturers whose dimensions are beyond imaginable for us. The technology is probably the best sign of identity. Think, give time and resources to those who think, and then see if the idea of the citizen Manchester United is interesting to note.
