Marcas, identidad, comunicación, formación: Gestión integral de la comunicación y el conocimiento
This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Sigaus crea el ‘Bosque Sigaus’ en Alcobendas, un bosque urbano de 1.000 árboles

Sigaus Creates the ‘Forestry Sigaus' in Alcobendas, an urban forestry of 1.000 trees


25 April 2012

The mayor-president of the City council of Alcobendas, Ignacio García of Vinuesa Gardoqui, and the president of Sigaus, José Luis Prieto Menéndez, have signed an agreement of collaboration for the creation of an urban forestry of 1.000 trees that will carry the name of ‘Forestry Sigaus' in the public green zone of The Juncal of this municipal term. The forestry forms part of the last campaign of communication of the non-profit entity that occupies to collect and manage the industrial oil used.
The ‘Forestry Sigaus' is the result of the campaign ‘Plants life with Sigaus', an initiative of Social Responsibility that the non-profit entity launched to first of year for concienciar to the citizens on the importance of the recovery and recycling of the industrial oils used in Spain (the oils that use in automotive sector and in industrial processes, that generate a dangerous residue with a big potential contaminante).

Sigaus Centred the campaign of communication in Internet and the social networks through an on-line ecological game in which the users had to plant and take care of his own virtual tree during 24 days. The first 1.000 players in completing all the stages of the game were rewarded with the real plantation of a tree to his name in the ‘Forestry Sigaus'.