The tourism of the work
The meaning of the trade fairs is somewhat confusing. It is obvious that exhibitors are in them a unique forum to reach their potential customers and that they can use them to find technologies that suit your products and needs. But, how many visitors come to a fair with the aim of purchase or at least go to seek information for an imminent investment? It is clear that if visitors are counted by the thousands, the percentage of purchase intent is low. We cannot imagine a fair after which sold thousands of computers.
What is the value of a fair therefore? Surely there are many exhibiting companies who greatly value this intangible impossible to quantify is the image and prestige. At a fair as Equiplast-Expoquimia-Eurosurfas, the absence of, to give an example, a major Builder of machines for molding by injection, would be now interpreted very negatively by the sector. From this point of view, one is obliged to participate in the fair of plastics in their country.
Another factor which, obviously, also encourages the presence of an exhibitor at the fair is the possibility of sale, either immediate or well in the short to medium term. Be able to present in the field the last advances, great news or simply products of always, to an audience that actively seek to place because you are interested in, is an opportunity that no other form of promotion matches.
It is easy to know the reasons for a company to not expose: costs. However, it is difficult to be exhaustive on the motivations of firms to exhibit at a trade fair. Although, probably, they will be related to the place where it is held. A good example is this year, or better, all the years after the K in Düsseldorf, fair's fair, the real international show. Many only be presented in their own country. But all those who sell their teams in the major European countries and who wants to keep alive, has a problem. The Europlast parisina in June, the British Interplas from September 30 to October 4 in Birmingham, the Fakuma German from 15 to 19 October, the other German for everything related to molds, Euromold, from 4 to 7 December... A program well compact, well manoseado. Of course, that you have to suffer, always can take it another way: do tourism, know sites... And what is more, if you have 'fortunate' that their company is what today is known as a global company, may even go to the fairs in China, Malaysia, Mexico, Russia, Australia, Lebanon or Japan. In all these countries have been plastics fairs this year.
Barcelona is also a good place for tourism. So, as no choice, but let Equiplast and Barcelona!
