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tract Internationalisation: challenges and opportunities Geopolitical tensions, technological disruptions and changes in markets pose complex and changing scenarios, which must be faced with sound strategies. At a time of growing protectionism and barriers to exports, the robustness of the internationalisation of the Spanish economy is not only holding up but improving. This is shown by the Internationalisation Solidity Index (ISI), drawn up by AMEC, the association of internationalised industrial companies. Lift companies have much to say in this context, given the high degree of internationalisation of most companies in the sector. COMPANIES Carlos Silva. On the occasion of the Interlift fair, the company presents its new generation of control systems, with a new configurator and telemetry solutions. Nayar Systems. With Nearkey, the Spanish company comes to Interlift with a highly secure smart control system and secure access from the smartphone, in addition to multiple IoT solutions. Cedes. The Swiss company CEDES has been developing and producing smart and safe sensors since 1986. With iDiscovery, this company from Landquart (Switzerland) presents a groundbreaking system that makes it possible to reach an unprecedented level in lift safety. DISCUSSION The arrival of Industry 4.0 The concept of Industry 4.0 is applied in the field of manufacturing companies, industrial production and, in particular, in the framework of operations associated with production, logistics, warehouse management, manufacturing quality control, etc., that is to say, all operations that take place in industrial manufacturing companies. Alfredo Gómez, from the Instituto Tecnológico de Aragón, discusses the impact it will have on manufacturers of lifts and their components. Digital transformation and customer experience Customer experience management is the conceptual framework that enables operations to be followed visually. From the specific R&D Services of each of our companies, we must identify how communication technology helps us to interpret the development of each interaction with customers. Although companies have always had data about customer experience, these were mostly ignored and, for various reasons, continue to be ignored. The problem is not the data or how we obtain it, but the way in which we process it in a useful, practical and legal way. Docensas tells us about the opportunities offered by digital transformation for the management of lift companies. NEWS The jury of the SME Award 2019 has awarded Nayar Systems the runner-up ‘Award for digitisation and innovation’. Thyssenkrupp’s Multi, the world’s first cable-free lift capable of moving horizontally and vertically, will be exhibited at Expo 2020 in Dubai. Kone has been chosen to modernise 60 escalators and 14 lifts at Madrid’s Atocha train station. Manuel Jiménez, until recently Schindler’s Sales Manager for Iberia Maintenance and Modernisation, begins a new professional challenge as the company’s Manager for New Installations and Marketing. MP Ascensores was present at the last Russian Elevator Week, which took place from June 26 to 28 at the VDNH exhibition centre in Moscow. The first ‘Zardoya Otis for a world without barriers’ Awards event has been organised. With this award, the firm wishes to acknowledge the work of people and organisations that contribute to building a society and a world without physical, sensory, cognitive or any other kind of barriers. Fain Ascensores presents ION Green Solar, the first lift designed from the outset to use only clean energy. Success of the basic online courses on Elevator Fault Detection organised weekly by Docensas. A new edition of the Elevation Engineering Module, organised by Docensas with the collaboration of Itainnova and top level experts in different subjects, begins in October. Docensas presents the new Advanced International Marketing Programme for the Lift Industry. Appointments in Grupo Netel, in the process of changing Liftel’s strategy: Pablo Martínez as Sales Manager and Francisco Fernández in the international sales team. CNR Eurasia Elevator Exhibition will be the only international gathering of 2020 for the elevator industry under the same roof. The exhibition will take place at CNR Expo Ýstanbul Expo Center on October 21-24, 2020. 89 - Ascensores y Montacargas

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