Format of messages to be sent

Sent messages can be personalized with the name of the recipient or recipient.

The format used for sending the messages is HTML (with a text version of the content generated from below). In case you need assistance to design your message for you, please contact your usual business partner

When you send an email message is necessary to note that no one knows what the email program (or web mail service like gmail, yahoo or hotmail) having the person who will receive it. For this reason, the messages should be designed to make them look reasonably in all of them. Keep in mind that it is virtually impossible to make them look exactly like in all of them.

Basic rules

Message content

  • Be concise, get to the point It is common for the recipients of your e-mail to receive also many others. If you're not careful, it is easy they will pay little attention.
  • Choose carefully the subject of your message. An attractive and interesting subect greatly increases the effectiveness of e-mailing. However, if you do not chooseit well, many recipients will delete the message without reading it.
  • The content must be relevant ? If the reader perceives that the message is addressed to it, raises the stakes. Before attempting to design the appearance of your message, it is important to have adequate time to text .

Message design

  • Base your designs on a tabular structure (HTML tables) Event if current tendency for HTML design is contrary to that, this is not (yet) the case for e-mails.
  • Preferably, use CSS styles, but don't use style sheets — Although it is redundant and takes longer, have each of your elements contain an atribute style with all the necessary information. Otherwise, some amil systems (gmail, for example) will not display them. some less radical programs wil lshow the styles decalred (out of norm) in the body (body) of the message.
  • Incruste las hojas de estilo. Si, a pesar de los posibles inconvenientes, desea utilizar hojas de estilo, incrústelas. Los programas de correo basados en la web (GMail, Yahoo, HotMail), es muy probable que ignoren el CSS referenciado externamente.
  • Take into account that many mail clients block images. That is, many people won't see them. Make sure that the copy of your message is interesting enough for the receivers to decide that it is worth viewing the images.
  • Do not use images for the critical elements of your message (titles, links, ...), or, if you do it, make sure that there is some alternate text with enough equivalent information.
  • Make sure that all images contain always the parameters width, height and alt. We advise you to check your design without images prior to validation.
  • Animated images: If you use animated GIF, take into account the fact that many people will see only the first frame. That is, the first frame of the animation should be sufficiently explanatory. If in doubt, we do recommend you not to use animations.
  • Use common typography (Arial, Helvetica, Times, Courier, Verdana, ...). It is possible that those who receive the message do not have the same typographies as you. La mayoría de programas de correo no descargarán tipografías externas (aunque los navegadores lo hagan desde hace bastante tiempo)
  • Don't use Flash or JavaScript. In practice, no mail client will allow these technologies.
  • Do not use forms. The vast majority of mail clients will block them.
  • Test the results — Send the message to different people with different mail systems (Outlook, Windows Mail, macOS Mail, iOS Mail, Android Mail, Hotmail, GMail, Yahoo, Thunderbird, Lotus Notes...) and check the results.

Sizes, attachments, links, ...

  • The size of messages should not exceed 60 K (HTML code).
  • Messages cannot have attachments (but they can have links to downloadable elements, such as PDF catalogs, that can be hosted in your website or ours, if you so wish).
  • When you send an e-mail (differently from a written letter) you don't need to send absolutely all the information that the receiver needs. An e-mail can (and should) have links that allow for more information to those interested.

Message addendums

Interempresas will add (in order to comply with current Law):

  • A footer to your message, where we let know the receiver that he or she receives the message because he/she has registered with, together with a link that allows for unsubscription from marketing messages
  • The text[advertising], or similar, at the beginning of the message.

Related links

Version: 1.2 - 2016 02 10