Paulo Felix, new director of Fluidra fluid conduction and irrigation units
September 21, 2011
Paulo Felix has been appointed director of the business units of irrigation and conduction of fluids for group Fluidra. In this position is responsible for the global strategy of these business units contributing more than 13 per cent to the turnover of the group.
Irrigation and fluid driving units are two strategic areas for the Group and have experienced growth of 30% and 13% respectively in the first half of this year, thanks to the diversification of products and innovation carried out by the company policy.
Portuguese for 37 years, Paulo Felix holds a degree in materials engineering from the Faculty of science and technology of the new University of Lisbon. He joined Fluidra in 1999 as general manager in Portugal of Cepex, proceeding of Rainbird, one of the largest manufacturers in the world of irrigation to assume then, the sales management at the global level of Cepex Holding. Before assuming his current position, Paulo Felix was responsible for business development in NEEMEA (Eastern Europe, Middle East Media & Africa) for the Fluidra group.
