This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Los consumidores demandan cada vez más eficacia medioambiental
Consumers demand more and more environmental effectiveness
01/05/1996
Consumers demand more and more environmental information
For quite some time, consumers not judge products only by the functional aspect, but also for the environment, as it recognizes APME. The most novel aspect of the latest polls among European consumers is that the theme of recycling is of course, above all in the packaging, and now begins to ask that they are lighter and consume less material and energy in its production.
Environmental consciousness manifests itself above all in Germany, and there are many public debates that are made about the benefits of the lightweight packaging. Some European manufacturers of packaged products are already responding to this trend and include the message on the labels of their products
the reduction of raw material is the best environmental commitment that you can do
says APME referring to Ben & Jerryice cream manufacturer.In United States it promotes even the reduction of the raw material through a specific logo promoted by FPA, the flexible packaging Association. Based on using the "Less waste in the first place" text (Less waste in the first place) is intended to demonstrate the concept of saving of raw material.
Statistics report that plastics are today 10% by weight of all packaging materials, although they packaged the 40 to 50% of all products. Typically, the container of plastic is 1 to 3% of the weight of a product.
The director of the Council of rules on packaging of United States, Barry Overton, ensures that the reduction of material is one of the methods of cost reduction more effective that the industry can do to protect the environment; It should be actively promoted together to reuse and the recycled mechanical and chemical.
