Joachim Miebach offers the Conference 'Is how it will change Google logistics world?'

Joachim Miebach, founder and President of the Miebach Consulting Group, conducted a series of presentations in Buenos Aires, Bogotá, Lima, Mexico City and Santiago Chile focused on what will be the logistics in a future marked by digital technology. It began its statement by pointing out that nowadays they are leaving fingerprints constantly and technologies such as Google or Facebook to generate databases that allow to know what was being done, where is, what like, "thanks to geolocation services" etc.", latest generation phones and computers, everything is available for anyone who wants to search for it and, in addition, Internet does not forget and we will be leaving trail", said. For the founder of Miebach Consulting, there are three possible positions: "fight against this development, ignore it or get the most out of, and the world of logistics can make a large party of three existing trends created by this technological situation: the profiling""collective intelligence and the cloud computing".

Thanks to the current communication tools, companies can make a profiling to know what are the interests and consumer trends. This applies directly to the movement of goods and in particular to the reduction of stocks, helping businesses to reduce the margin of error in its forecast. Miebach also spoke of another trend: focus on biology for the resolution of complex problems, especially in collective intelligence or the ants ─también known as manada─ intelligence, where all individuals act in a coordinated manner and cohesivewith a decentralized behavior and without the need of leaders. In this sense, Joachim Miebach stated that "80% of innovations are combinations of pre-existing ideas, so you have to learn from nature".

The third great pillar is Cloud Computing or "Treasury of millions of terabytes", consisting of the outsourcing of IT processes to specialized such as HP, Microsoft, Salesforce, IBM software centres or others, establishing communication between them and the end users via the internet. Cloud Computing creates three trends: the storage and cross-functional use of the information, a move towards the "simulated reality" (in which the data are transformed into information, information into knowledge and knowledge on the basis of rules and predictions) and semantic search engines that we will have in the futurecapable of providing simple answers to complex questions like "when does the last bus which brings me home from the spot where I want to have dinner tonight?". Miebach concluded his Conference saying that "the logistics of the future will be a digitized world where operations research, simulation, high level statistics, analysis tools for calculation and access to a million terabytes of data will dominate business decision-making processes".