This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at El Grupo Moldtrans presenta su nueva campaña de comunicación para 2011
Moldtrans Group presents its new communication campaign for 2011
12/01/2011
on January 12, 2011
The Moldtrans group, stressed Spanish operator of ground transportation, air and shipping international, national distribution, express and logistics, opens the year being launched its communication campaign for 2011. The new look, which focuses on the slogan 'between people', will be used in all materials and marketing and communication actions that the company carried out this year to external and internal levels.
To graphically represent the concept 'between people', is has chosen to show a group of professionals in friendly attitude who look towards the Viewer, which also illustrates the vocation of service that characterizes the Moldtrans group. Both the concept and the graphics have been designed and developed by the Department of Marketing of the group, which will also be responsible to implement them in all areas of the company. In this sense, customers and partners of the company already have seen this new corporate image in the exclusive calendar group Moldtrans distributes each year coinciding with the celebration of Christmas.
The choice of this new slogan, especially focused on the human factor, responds to several reasons. First, the Moldtrans Group wishes to bring value to people as an essential part of your organization and as a differentiating element that allows you to highlight within the freight forwarding sector. A team consisting of over 300 highly qualified professionals, every day contributing their expertise, dynamism and enthusiasm to contribute to the success of customers and the company he currently, works in 14 centres of the Moldtrans group in the Iberian Peninsula. Secondly, with the slogan 'among' the Moldtrans group, of capital 100% Spanish, wants to differentiate itself from its competitors in a market increasingly dominated by large multinational companies. From the point of view of the Organization, proximity, partnership and empathy with customers and partners that allows this deeply rooted in the national market translates into a competitive advantage and a strategic element that explain the strength of the Moldtrans group.
