Velilla clothing Industrial presents its new corporate image

With a history of more than 60 years in the sector of design, manufacture and marketing of professional clothing and personal protective equipment, Velilla has presented its new corporate image as a point and followed a process of renewal and innovation of the principal axes on which their business relies.

"Velilla are facts, not projects." With these words of the director-general of Velilla, Enrique Fernández Allén, began the ceremony of presentation of the new corporate image of the company and that it has been held in the recently opened plant logistics. The Logistics Centre, opened in mid-2009, and with more than 20,000 meters pictures, was the showcase to present all the changes that have been carried out in the company and show at the same time the main hallmark of the company– their commitment to the customer.

Hand in hand with Susana Diez, named a year ago Velilla marketing director, were announced major changes undertaken in the company and which is expected to support a sustained growth that allows, at the same timecontinue with one of its main objectives: having a very rapid response to the demands of its customers.

The new corporate identity is in keeping with its main signs of identity: simplicity, innovation and sustainability. The design of the new identity of Velilla responds to this philosophy and aims to provide every brand an identity itself, but framed in a corporate style. Each brand is associated with a logo, which in turn is identified with a color. This corporate code makes brands easily identifiable, and to contribute to increase the visibility of our brand in the market.

The new website is born in order to respond to the needs of its clients and open a window in which users will be able to have access to the information in a simple way and with a great profusion of details. The new website is in line with the new corporate image of the company uniting and giving strength to the brand identity.

The main implementations of the new web page centre in two main axles. The first is the usability: implementation of the search engine that facilitates the access to the information. Each user registered has access to his account where will be able to access to a complete exhibition of all the products, availability, comparative, prices, state of the request, as well as a series of councils that guide to the user in his navigation by the web page. Besides it is possible to download the catalogue in format PDF.

The second axis is the design: conceived with a very attractive image that leads to the user to access and navigate through multiple search options. It's a simple, functional design that stands as a great source of information for the user, which make it a unique website. The new website of Velilla is born as a tool for the user in their choice of product, and a significant vehicle for service to all customers.

To complete the Act of presentation of the new corporate identity, also was to meet the new 2010 catalogue. With a simple, functional aesthetics and in single format. "The new catalog is designed to facilitate customer access to information, provide the greatest number of details of products and thus help our customers find what they want," said Susana Diaz, referring to the catalog.

Closing of the Act of presentation of the new renewed image of the company, a logistics tour the facilities of Albacete, which were announced one of the keys that allow Velilla give immediate customer delivery was carried out, within a period of 48 hours for garments in stock, and thereby "gain a competitive advantage over the competition", as underlined Enrique Fernández, director-general of Velilla. A large number of innovations that Velilla wants to raise at the head of the companies in the sector, with its great logistical capacity, its comprehensive service, and its commitment to the customer the major features of the company to achieve this goal.