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Aecoc formará este año a cerca de 3.000 profesionales de diversos sectoresAecoc Will form this year to near of 3.000 professionals of diverse sectors
25 January 2013
Near of 3.000 professionals of the big consumption and skilled sectors will participate along 2013 in the Plan of Learning of Aecoc, the Association that gathers near of 25.000 companies, manufacturers and distributors to add value to the chain of supply.
For this year Aecoc has foreseen 237 formative sessions of diverse type, that offer new learnings in areas of logistics and transport, commercialisation and marketing, coding and automatic identification, e-commerce EDI and alimentary hygiene. As well as in the different sectors like big consumption, Horeca, frescos, appliances and electronic of consumption, health and ironingingmongery and bricolaje.
In this way, in 2013 Aecoc will give 130 formative courses, 30 days, 12 international seminars and learnings 'in company' – with suitable content to the needs of each company-.
The Association formed in 2012 to near of 2.500 professionals of different fields approaching new learnings on the markets and current tendencies, in addition to specific learning for the areas.
Between the novelties of the past year are 8 new courses between which stand out Shopper marketing, the challenges in the logistics of the frozen products, how sell more and better products cárnicos and the opportunities in the convenience.
The formative program for 2013 includes, in addition to the courses in areas and sectors, days and specific meeting points with thematic strategic that approach a speaker of exception to a group limited of assistants.
International seminars
Likewise, Aecoc offers the only experience to directors of the main companies of each sector, obtain learnings based in the knowledge of best practices and tendencies of other countries. For this, in 2013 has foreseen 12 international seminars.
The first of them will celebrate in Dublin the next 27 – 28 February and 1 March, under the title: Best practices to adapt to a buyer in crisis. Like aim the seminar pretends to analyse and deepen in the solutions to activate the business and give answer to the needs of the new buyer.
The assistants will learn new formulas to communicate value to the consumer through the promotions, the point of sale and the experience of Irish purchase. With the visit to the most important shops of the country like Superquinn, Tesco or Supervalue, between others, will analyse the key concepts like the price, the suitability or the communication in shop. No in vain, Feargal Quinn, founder of the chain Premium Superquinn will be the attendant to open the seminar, to explain the strategy that the chain has carried in the communication of the quality of his products to a competitive price in time of crisis.
Besides, the formative plan Aecoc 2013 will offer, among others, international seminars in France and Italy allocated to analyse the commercialisation of frescos in these countries, as well as other tendencies of market.
